37:23

In this livestream interview, Cheryl Capobianco, a former clinical ophthalmologist turned inventor, shares the story behind her sun‑protective fashion line sold under the brand Tiki Hut Living. She explains how a pregnancy‑related skin condition (melasma) sparked the need for a stylish, functional solution, leading to the development of the Tiki Hat and Tiki Cap—hats with built‑in magnetic scarves, UPF‑50 polyester/spandex fabrics, rose‑gold grommets, and interchangeable scarves. Cheryl discusses the product’s unique features (magnet‑secured scarf, multiple fabric options, leggings, and a forthcoming helmet‑compatible scarf), patent‑pending status, production split between Miami and China, inventory of 1,450 hats, pricing ($150 retail, $99 holiday special; $50 cap), and care instructions (hand wash, detachable components). She outlines target markets (cruise lines, beach resorts, med‑spas, PGA, Margaritaville, gift‑shop consignment) and challenges posed by the pandemic. The host offers marketing ideas, including influencer collaborations, pop‑up RV tours, and seasonal promotions. Cheryl also shares personal details about her family, holiday plans, and future product expansions.

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