Superstar Guest Justine Sinclair, Founder and CEO, dreamOway

In this live YouTube interview, Justine Sinclair, founder and CEO of the DreamAway app, discusses the motivations behind creating a positive social platform for teenagers. She shares personal anecdotes about her own daughter’s struggles with body image, anxiety, and social‑media pressure, highlighting how modern media and societal expectations exacerbate teen mental health issues. Sinclair explains DreamAway’s core features—a free iOS/Android app where users post short videos (20 seconds‑3 minutes) of their dreams, receive supportive "hearts" instead of follower counts, and can connect with mentors or be featured on a forthcoming Dreamer TV show. She recounts her entrepreneurial journey, funding the venture by selling personal belongings, and emphasizes a mission‑first approach over profit, with future revenue expected from advertising. Sinclair outlines plans for 2021, focusing on an anti‑bullying campaign, educational reform, and expanding media partnerships. Throughout, both participants reflect on parental challenges during the COVID‑19 pandemic, the need for immediate, authentic communication with teens, and the broader goal of fostering self‑worth and authentic expression among youth.
Chapters
No, just so you know, it's our generation. They're like—
so everyone, I'm, I'm live with, um, Justine Sinclair, and Justine's going to share a story. I'm going to probably cry because we both are mothers of teenagers, and if you have a teenage daughter, you know, and no matter how they talk to you or not, this— it's just my daughter's lovely, but she's going through her own emotions, and it's so hard because you want to help. So I think what you've created is unbelievable. It's so beautiful that I know I come on here, I'm always excited, but I'm crying tears because this is, this is pure beauty. Not just Justine and her beautiful face, but what she has created is beautiful. So Justine Sinclair, founder and CEO of DreamAway, please share about DreamAway with all of our listeners.
Okay, DreamAway is a special social media app for dreamers. It's a thing. When I was young generation, people ask, what is your dream? And we always say, I wanna be a doctor, lawyer, firefighter, teacher. But this day, even my daughter, when she was young, I ask, hey, Haley, what do you wanna be when you grow up? She would say, Mom, I wanna be a teacher. Or I wanna be a writer. My dad, she change all the time whenever they work. I always inspire me. But as soon as she go to teenager, suddenly she told me, Mom, I decided not to be a teacher or, uh, be a writer. Why? Say, I want to be YouTuber or influencer. I want to be famous and I want to make a lot of money. I said, why don't you do both, honey? You can be an influencer, YouTuber and you can be a writer or a teacher, whatever you want. Mom, why do I do that? If I'd be a YouTuber, influencer, they're going to work for me.
Exactly.
That's smart. Why should I do that? It's like, you know, so I try to help my daughter, and problem is I realize our society is so different. When you watch TV, look at the TV show, all about plastic surgery and all the show about how they do looks good and show their butt. And you know, uh, it just didn't like what they— what I'm looking at. And also, uh, my daughter, uh, Had so much to go through with this as a single mom. People really discriminate as how they look, what size of clothes they're wearing, what kind of car parents drive, what size of a house they have, how many bedrooms has it, how many clothes they have, how much they spend money, how often they go to Starbucks coffee. You just out of control. Um, my daughter loves to play lacrosse. She practices every day. Sometimes she's driving me nuts. She's hitting the ball in the bedroom, you know. It's like, Haley, you're gonna break my house! And she has a passion to be a lacrosse player, and she's getting tutored all the time. And one day she tried to go to tryout and she's so excited, you know, she put the hair up and put the clothes on it. Mom, I'm going to tryout. But as soon as she go to tryout, they're parking lot, she cannot come out in my car. Because she look at people, Mom, I'm gonna get bullied. I'm not skinny like them. I'm not pretty like them. I don't want to get bruised again. I don't want to get hurt. Hey, it doesn't matter. You are such a great person. Show them who you are and they're gonna love you. No, Mom, it doesn't work that way. Size matters. I'm too fat. I said, you're not fat, you're size 8. What the heck is that? Mom, if it's not size 2 and 4, that's not It's not her body in this society. This is 2020. It's not mommy's generation. And we tried tryout for 4, 5 times. She is always anxious to go to tryout. As soon as go to parking lot, look at everybody. And one time she come out in the car and somebody looking at Hailey like this, top to bottom. She freak out. Mom, I'm going to come so fast. They're looking at me. So I'm trying to help my daughter, okay? Size is not a matter. If you don't like who you are, you watch your food, you go exercise, you work hard, you just change it. But people doesn't charge you how they look, and you know, it doesn't matter. But unfortunately, society is matter. Look at the right now, social media is getting crazy. And all of us selfie, selfie, selfie, right?
Right.
So they have to look good on it. And a lot of pressure. Even if all that right now, everybody stay home and working, everything's Zoom and camera. I mean, I heard Botox is going up.
Oh really? That's funny.
Yeah, it's going up like crazy. I'm like, why? You know, you're home, who cares?
So what are we doing? So were you afraid? Were you— I'm going through the same thing and it breaks my heart. My daughter, all, all of that, this inability to, to want to really look, to look nice. And to— she just— and she's saying to me, she's talking to me and telling me everything, but she's saying, I am depressed and I can't find— I'm like, well, you're taking 3 showers a day. And she's like, well, I'm taking care of myself, but still I don't have any— I don't want to dress up for school. And I'm like, well, nobody wants to dress up for school. But I feel like she— it's all inside. She has nobody to talk to. She's got a sweet boyfriend, he's very sweet, but she, she's worried about the other girl. She's always concerned about someone else. And then what about as a mom? Were you ever concerned about like the mental— like, I'm concerned that she would hurt herself. Not that she showed any signs of it, but that— isn't that like when your child— like, tell me, tell me what you think.
You know, I'm totally agree. I'm in same chapter. My daughter is worried about how they look, how people gonna think about me. That is the most important. Anxiety is outrageous. And my daughter has anxiety problem. I went to see doctor, so many different doctor for, right? You know, but I realized, do you know how many teenager has anxiety? And depression because this freaking social media about how they look, George.
Well, I said to her, and then my answer was kind of like, well, maybe we can find some groups on social media that you can ask questions. I have a friend that's going to help to like coach her to understand a little bit more, but I'm thinking she needs to talk to people. Like, do I ask all my aunts and uncles to like reach out to Alana? Like, like, she talks to me. I'm not saying— she actually tells me a lot, okay, a lot. But that doesn't really mean that it's still talking to me, making her feel fantastic either. So tell me about your site and how that could help her.
So that's why I changed this app, because I learned something. My daughter barely talk phone to phone and face to face, but she always communicate with the text. Like when I pick up my daughter in the school car line Friend is coming out of the school, but they walk together, they don't actually talk, they communicate with text. And I said, "Hailey, your friend is next to you, why don't you talk physically?" You know, talk, talk. And Hailey said, "Mom, we text, this is new modern way." So all of the things, and I said, "You know what, why don't I make some kind of app?" So I can teach, or young generation, or anybody who depressed over their— how they look and future and their dream, uh, everything. I maybe I can create something. That's why I create DreamAway. It's like a dedicated space for dreamer, you know, more positive instead of bullying and, uh, criticize. Maybe they can support their dream. Hey, I want to be a singer, what do you think? And they post a video, people listen, oh, your song is really good, this is amazing. Or somebody said, you know what, maybe you can get this kind of lesson, you know, some mentor gets this kind of lesson, can improve you. And they can share, they can make some community, you know. Hey, I want to be a singer, but I changed my mind, I want to be an artist. 'Can I share art with me? Should I go to singing or art?' You know, you can ask people, you know. I mean, be honest, we change our mind a lot. I remember I want to be a— one time I want to be a lawyer, one time I want to be a dancer, right?
Right.
I want to be a— for a time I want to be something different, you know. So you never know, you can try all different kind of dream. We can share with the dreamer, you know, something more positive, people sharing their dream. And also something magical about this Dreamer app is you can post your dream, share with a friend and family. If somebody is really popular and also, um, really talented, I'm gonna invite TV show. And I have a Dreamer TV show is coming January, and you can compete their talent. Talent has all different category of music, art, dance, chef, or start a company, technology, your beauty, or if you don't want to create your own, or anything in acting. I call Hollywood, that is acting comedy, and it can be a reality show. You know, you can do your own reality show at home with a mommy and daddy or a friend. You can post it, maybe you never know, that's going to be a TV show, right?
I want to do this too. I want to be an improv. I want to be a Zoom improv. Um, yeah, that's right.
Thanks. So I love this. It's not all different kind you're gonna do it. So, but post up my DreamWorks sharing each other, you don't have to be certain dream. You can be a groupie or travel photographer, anything you just part of. You share with— you talk about project, input each other. And I inviting DreamWorks show, we talk about all the things. Somebody I like, I'm gonna promote their, uh, you know, press release. Will make them famous. That's what their children like. They want to get famous. They want to be like based somewhere, you know, maybe I can help them, you know, hey, you want to do that? Let's do that together. You know, make them special. You know, everybody's special.
You know, I love what you're doing. You're giving them motivation and allowing them to feed off the motivation of not only themselves and others, which we know when you feel unmotivated, that also connects with the feeling depressed, obviously.
Yeah.
Are you— are there other adults besides yourself Like, what is an app? Like an app that I get on my phone, or is it like a website?
Yep, it's available in iPhone and Android. You can go to—
look at it right now. All right, let me go on it right now. Let me get it. Um, if you want to do this with me too, if you're— just go DreamO-W-A-Y, and then let's see. Um, oh wait, maybe I'm searching the App Store. Oh, you know what, I got to turn my— I was on the road, so my phone is, uh, lovely. I have to Does everyone have to do this when you get home? You have to turn off your Wi-Fi or turn it on. I don't know, it's crazy. All right, now I'm going to go to the DreamAway app and then I'm going to search in the App Store. Is there a cost for it?
No, it's free to dream.
Oh my gosh. So first of all, let me just show what it looks like right there.
Stop. Yeah, it's pretty dreamy. Dream is priceless. Dream is priceless.
It really is. She wants to be— my daughter wants to be an interior designer, and she actually really is good at it. You know what's weird? It's what's really weird to me is that I, you know, I do these shows and they're very candid and no prep needed. I often don't look, but I've noticed every time I have a new friend that comes on to the conversation that person is filling the need of what I need at this exact moment, which is so crazy because like if this was a week ago, I wouldn't even have known like that. My daughter, like all of a sudden she's really opening up. This weekend was the open up weekend that the fact that every girl is prettier than her, she's starting to doubt herself.
She doesn't know. Join the crowd.
Well, this is amazing. She really— I can't get over this. Okay, I'm gonna, I'm gonna finish it up later. So it's weird that like you were put here for me so that you can— so no matter if the world's not listening, I will tell you that for me, this is, this is so important what you're doing. Thank you so much. And you're hitting the nail on the head with my daughter. So once she goes on, what will I look like? What will it look like? Is it set up like a— like what kind of platform is it like?
Oh, what kind of— just go to App Store, you know, go there or just create an account. You post your video, it's 20 seconds to 3 minutes. So you post any video, and if you want, you can write down what is your goal over your dream. You know, you share with the people, people looking at. And also you can share with a friend and family, Instagram, Facebook, all of TikTok, all of the social media you can share. And if people like your dream, they come to you, they give you a heart.
Oh, you do the hearts! I love that.
Instead of, you know, follower, I put the heart. People give you—
How long have you been doing this? How long have you been, um, when did, when did you start this?
Actually, I started, uh, Lenti 2019, January.
Wow. Now, like, if, if someone said to me, hey, Adrian, start an app, I would say no because that's way too much work, too much money, and I don't know a thing about making an app. So You thought of it this yourself and then you said yes to everything else?
I just— because I was looking for a job. I can stay at home. I can watch my daughter. When your girl is a teenager, you know, emotional things, you have to be there. I want to support.
It's very— that is so true. I work from the house too. And that is the one thing I have to say is right. And I mean, there's times when I work outside, but We forget that they need us more than the 8-year-old.
And also, can I say something? Young generation, that time, mommy has to be there that moment, that moment. You cannot say later, I will talk to you next week. You cannot do that. You need it that moment. And I want to be there. So when I start business, it wasn't that easy because I don't have that much money. So pretty much I sell all my jewelry, all my clothes in yard sale. I have some money saving all together and I put in all investment in my business.
How are you going to monetize this? What are your thoughts to make money on it?
Oh, if I doing well, hopefully advertising company is coming my app. When you do advertising coming, I can make a revenue. Right now I'm pretty much, you know, day-to-day live. But it's— I believe it's not what I'm making money. It is more focus on how I'm gonna help my daughter and help a strong person to be ready for the future. Because I'm a mother, you are the women, we are the one who create this world a better place. We sacrifice and we have so many tears, we just wipe up. And help men, children, friend and family put the change this world in better place. And we are the one who change the history. That's our duty we have. We cannot recognize, no one recognize us, but that's our duty. And I don't mind I don't make money. I don't mind I go to McDonald's and make money next day. 'Cause this is my mission. If my daughter can be a strong person, that is more achievement than any other famous people or millionaire. This is exactly what I want. I don't mind, you know, die tomorrow. That's what I want.
And you're helping. So I always look at it, they're our children, our future. And so you are really helping our children and helping. I can't wait to get my daughter on it. It's really, You're— and now you're a beautiful woman. You're an artist. You said the art behind you— what is the medium behind you? Because it's really gorgeous.
It's nothing. I just throw the picture 25 years ago, 30 years ago.
Oh, it's really pretty.
Oh my God, for a long time. Uh, I used to be— when I was in middle school, I went to art school, so I did some art. But I haven't done yet. And one day I think I decide I'm going to draw, and I made a big panel, and I love it. So I'm carrying around everywhere I move.
I love it. It's a great Zoom background. It's like a perfect—
I would as well. I said that's a perfect background because I don't want to show my kitchen, or it's a tiny, small, 2-bedroom apartment. So it's perfect for me.
That is awesome. I think you're amazing. So, um, so Your daughter, now, is she dating right now? So she's 16, she just got her driver's license.
No, she just driving. She doesn't have that much friend right this moment because COVID-19, they stay home and you cannot make a friend. No boyfriend, just 1, 2 friend, that's it. But it's not that close. All the parents said you cannot see your friend anymore. Their generation is stronger.
So where do you live? Where, where am I? Where— I'm in Daytona Beach. Where are you? Where?
I live in Boca, next to you. Boca Raton.
Oh, lovely. Boca is beautiful.
The two girls together.
Oh, I love that. So Alana, Alana feels the same way as far as, um, she said to me last night, I've got two friends. She really Luckily her boyfriend is, you know, sweet guy, but she still is feeling doubt, and which is surprising. I always have to tell her to use her outside voice in because she talks like this, like she whispers, and I'm like, like, use that outside voice. Like, it's weird. Like, she just— I— so I'm like, I just, I just so scared.
You're absolutely scared of their mental I know it's all— I trust me, this day younger generation, they're stressed for how they look. It's so much how they look is so important. I think one of the things I don't want to criticize, one of TV show, Kim Kardashian show, it's the worst show ever in air. How they show people, I did a Botox, I did a breast done, I did a butt done, and showing the TV show. And that teach you how to be a big person, you know.
That's so true.
I think person make more money. That's a proven document. So that's what they believe it. If you get bigger, I make more money. It's like these are things. One sample is of things, fashion. My daughter loves to wear a jean with a hole on it, right? I say, honey, when you go out, you know, you have to be a little bit Bomer and mom, more hole has more, more hole has more expensive fashion.
Oh gosh, yeah, I hear that too.
Get more expensive. And I think hopefully my app can be more popular. People can change their mind. It's more inside of beauty and more who you are. Don't be a faker.
Well, that's another thing. So I always felt that way. That was like, are you really looking at yourself or your own filter? But I— but a lot— we've been talking about makeup because my daughter— so actually, so she, she was concerned that the other girls that she sees in school are putting on their makeup and they're all like really dressing, dolling up. And she's like— I'm like, do you want to do that? You have the clothes to do it. She's like, no, I don't even want it. That's not who I am. So I said, Alana, be your authentic self. Google She does Google a lot, and so she'll read little things about like being a teenager, which is good. So I said, you are authentically you, like really authentically. Like you're looking at these girls with the makeup and they're very pretty with their makeup on. You don't want to wear makeup. There's nothing wrong with it because you're being authentically who you are. And she's like, I am. I don't want to really— I don't want to go to school and dress up. She's like, I want to go to school and try to learn, do the best I can. And then come home. And if I'm going somewhere, I'll wear something, but I don't feel like I should be. So she feels this inner pressure. Actually, that's what scares me the most, Justine, is the inner pressure is worse than the outer. I'd rather have someone pressuring her on the outside than her own brain giving her—
that is the big problem. Younger generation, my daughter has the same time, you know, just, uh, I'm more— my daughter think I'm crazy. Mom, you're not going out like this.
Why?
Can you put up some makeup and do hair job and so pretty? I'm like, Mom, this is who I am. And they're not going to kick me out because I don't have makeup. What are you going to do about it?
So you're creating an atmosphere of joy and self-worth and delivery.
And then—
Oh, who's that? Is that your daughter?
No, my daughter asked me to stop. Okay, okay, okay.
Oh no, but tell her I'm here. Can she come on? Does she want to? I know my daughter never—
she doesn't like, uh, I talk about her.
I know, I know, neither does my daughter. I know, I know, but we're not talking about the daughter as much as actually as parents, as mother to mother.
Yeah, I feel like— let's talk about my app because my daughter is very uncomfortable.
So the app sounds great. Does your daughter go on the app? Just out of curiosity, does she use the app?
Yes, she does. She did post a few things. She like it and she wants to be a part of Dream Warrior app and TV show. She's going to be on TV show all the time and helping people. And she want to help a lot of children who has the same issues like anxiety, pressure, and just, you know, all the humiliation and discrimination, all different things. She want to help her friend. Still she does. I want to— a girlfriend who moved to California, she has a problem with a friend because, you know, different society. And my daughter sending me, writing letter, hey, I was in the same shoes, but how— this is how I overcome these cases. So be strong, you know.
I love it because the other thing, my daughter doesn't have a lot of friends, so she has the ability to make new friends online and everyone is already prepped to be positive and be kind and, and say positive words. And nobody's there, you remove them if they say something not nice, right?
Yeah, yeah.
Good, I love this. I'm game for it. I will help to promote it in the teenage and like high school like groups that are out there and talk it up because I think it's really, really important. What are your plans for the future? So you got the TV and then anything else?
2021, I really want to focus on anti-bullying. Everybody talks, they talk about, oh, I want to focus on anti-bullying, I want to do campaign, but nobody did a real job. Getting worse. And I hope you or all the media can help me with the DreamWorks Change is something different, really. Make people just believe who you are. Be a strong person. Don't listen to what people say. You know, focus on what they want to do. What is their dream?
So I am all for that. I was trained by Peter Yarrow from Peter, Paul and Mary in Connecticut under his program, the anti-bullying program called Don't Laugh at Me. And then I was involved in the Connecticut Respect. So it was called Operation Respect Connecticut. And I'd go to the schools and I would talk about the bullying program and the importance of being friends and getting to know each other. I was involved with the Holocaust Education Center in Hollywood. They were amazing because they would have— this is Hollywood, Florida, just a little south of you— they would have the students get to meet a Holocaust survivor to really show what it looks like because that is the true picture of hate. But I will tell you what concerns me the most. I'm getting bullied right now. So I am 58 years old.
There is a 15-year-old.
Oh yeah, beautiful. 16 is being not very nice. She's saying things that are quite unkind, and in essence, it feels like bullying to me because, um, because it's a tactic that is trying to keep me quiet or do something, and I don't like it. But when I think of that, I'm like, oh my gosh, what about my daughter? Who, if we can't fix this in high school, all the bullies are going to be at work with us. We're going to have to deal with them on committee work and board. We work with them. So thank you, because I am absolutely game to work. And the only way to really stop the bullying— we don't bully the people that we like. We bully those that we don't know.
One person can respect another person. And that's all you need for campaign. One person can respect one person, say something, one nice things all day.
Exactly.
Huge difference in this population.
And you also don't know, so the person had said, made a comment, uh, in a post regarding, um, that I, because I went somewhere and I didn't help where I was. And, you know, I don't like to have to defend myself, but because I was dealing with my kidney stones, I have kidney stones, I felt like, wow, like, why are you like not even asking me if there's something going on? You're just making an assumption that— so like, so that's it. Like, stop judging, stop assuming, ask the questions, find out the answer before you sit there and throw a finger and accuse and think that's okay by being louder. Because sometimes the person that thinks they're the loudest in the room Is the one that does tend to be the loser.
I know, it's really, it's really—
I'm glad I have a good strong shoulder and I'm smart, but I do get worried for our children, boys and girls too. I know that we're talking girls, but the boys have the same issues.
Big time. You will be surprised how much they're bullying each other.
Thank you so much for coming on. I really love this program, so I want to stay in touch with you. So you and I are going to stay connected. And I— because whatever I can help you with. And then we also have to teach them about what the new look of what a sexual predator looks like, because we've got to protect them.
Oh my God, that is the thing, especially Florida. Wow, there are so many crazy people, and children doesn't know how much— how they can protect themselves, you know. Uh, there are so many people making storyline, and, uh, scammer is getting High rock.
Exactly. The other thing too is that, is that like I was saying to Alana, some of the things she was saying, I'm like, Alana, we are in the middle of a pandemic. Like, I know that you're not putting that together in your mind, but a lot of what you're saying also, because a lot of us feel that way because we are in a pandemic, we're scared, we're nervous. You're listening to the news or you're hearing me speak, and you know, I try to be as— I just try to be as real as I can, to be honest with you, because it's all happening. So We also have to add that in for this year, that the pandemic and the school situation and friends and parents and all of that have added a whole nother level to our children, along with this being used more and more and more.
Yeah, and also education has to be changed too. Our education is out of control. Uh, I mean, education doesn't teach you just focus on just finish their children's school over, you know. They have to teach some value, some value. It's like, why I'm taking math? You teach them why. You say, hey, you got A, you got C, go away, you are fired. You know, instead, why we are studying math? When value that things and they don't teach anymore. And if I can and you can do on the app or your TV show, that's kind of a huge difference.
Oh, thank you so much. You have given me a really— and I'm going to share this with my daughter so that she can see it too. We'll share the app with her. I'll put it on her phone, and, uh, hopefully this will be the next steps towards some kind of whatever healing she needs to do inside or whatever is taking place, because I— it's fairly new, and I, I'm— so I can't believe that this is exactly— this is— thank you, Mom and Dad and God and all my guardian angels that know that when I need help, they always send to me in the most amazing way. So thank you, Justine. I really appreciate this conversation.
Thanks, Adrienne.
Thank you. We're staying in touch. Have a great rest of the day and a holiday too, okay? I'm gonna stop the stream.










