https://www.listennotes.com/e/413bf441373249e682a877bb826a52ca
2 Nov 2023 · 3 min
This is a podcast episode titled with a URL link from November 2, 2023, featuring Kevin Ray Ward delivering a motivational talk focused on real estate agents about the importance of consistent lead follow-up and overcoming negative assumptions that cause lost listings. The content is a monologue aimed at coaching agents to improve their sales approach and mindset.
Do you realize you just talked yourself out of a listing? Yes, that actually happened. And this just happened. I literally had one of our coaching members that had a prospect that they had talked to and they weren't really excited about it. Their conversation didn't really go good. So they're like, I'm not gonna follow up with them anymore. And so they had 'em in their lead follow up system in their folder, but they weren't doing their lead follow up consistently. Number one mistake is they weren't doing consistent lead follow up. And number two, they had decided, yeah, this person is probably not gonna be a good fit because they were kind of rude and they didn't really give me a good vibe when I talked to 'em. And, you know, I'd rather go work with the low hanging fruit, the easy stuff. And here's what happened. That seller, that prospect just listed with another agent and you talked yourself out of that listing because you decided, no, it's too much of a pain. They're probably not gonna sell. They're probably not gonna hire me because that's what they said. And so you didn't call them and you lost the opportunity. Guys, this happens. So two mistakes. Number one, stop letting your emotions make you a crystal ball reader. And this was what happened. And I did the same thing as an agent. So I get it. Is I would get down there and I would look at them and I would have maybe I'd had a conversation with them. Maybe not. Maybe I just look at it in the location, the price range is like, oh, that's intimidating. It's an ultra luxury home. Or I've talked to them once and they're like, yeah, they were kind of tough. So I look at my crystal ball and say, so, crystal ball, will I be able to get this listing? And the crystal ball is just going to reflect back to you your own belief, your own story and your own expectations. Go like, no, probably not. Okay, so what am I going to do? Okay, then I'm not gonna call them. And you just talked yourself out of a listing. The second thing that can happen is you default yourself out of the listing, and that is because you have that story and you've been crystal balling everybody and thinking that you can read the future and you're predicting who's gonna say no to you. And it tends to be more people than are gonna say yes to you because you're going with that belief. You should like, well then why would I do lead follow up? When I prospect, I never knew who it is. I talked to them first time and maybe they're gonna be super nice and maybe they're motivated and maybe they'll give me an appointment. So with them, I got it. But if I have to talk to them more than once, I don't know. First time didn't go. The first conversation didn't go well, so the second conversation is probably not gonna go well. So guess what I'm not gonna do? I'm not gonna do my lead follow up. And this is what happens to most agents. Most agents suck at lead follow up. You suck at lead follow up. Why do you suck at lead follow up? Because you don't do it. You don't have it in your schedule. You do have it in your schedule and you don't do it and you lose over 70% of all listing appointments are set after your initial conversation with the prospect, meaning lead follow up is 70-75% of your business. But you're not doing it. So you are talking yourself out of listings and now you're just giving up on the listings. My friend, trust the process. Prospect, lead follow up, prospect, lead follow up, and always expect Yes. Is this not the mantra? Always expect yes. Are you gonna always get it? No, but you're gonna get it more when you expect it and when you ask for it. So, 3-2-1, off you go.