YES Talk 310- YOU TALKED YOURSELF OUT OF A LISTING
2 Nov 2023 · 3 min
Kevin Ray Ward tells real estate agents why they lose listings: they stop following up after one bad conversation. About 70-75% of listing appointments happen after the initial contact, not the first call. Consistent follow-up and expecting a positive outcome matter more than your gut feeling about a prospect.
Chapters
Do you realize you just talked yourself out of a listing? Yes, that actually happened and this has happened. I literally had one of our coaching members that had a prospect that they had talked to and they weren't really excited about it. Their conversation didn't really go good. And so they're like, I'm not going to follow up with them anymore. And so they had them in their lead follow up system in their folder, but they weren't doing their lead follow up consistently. Number one mistake is they weren't doing consistent lead follow up. And number two, they had decided, yeah, this person is probably not going to be a good fit because they were kind of rude and they didn't really give me a good vibe when I talked to them. And you know, I'd rather go work with the low hanging fruit, the easy stuff. And here was the, here's what happened. That seller, that prospect just listed with another agent and you talked yourself out of that listing because you decided, no, it's too much of a pain. They're probably not going to sell. They're probably not going to hire me because that's what they said. And so you didn't call them and you lost the opportunity. Guys, this happens. So two mistakes. Number one, stop letting your emotions get make your. Make you a crystal ball reader. And this was what happened. And I did the same thing as an agent. So I get it is I would get down there and I would look at them and I would, maybe I'd had a conversation with them, maybe not. Maybe I just look at it in the location. The price range is like, oh, that's intimidating. It's ultra luxury home. Or I've talked to them once and they're like, yeah, they were kind of tough. So I look at my crystal ball and say, so crystal ball will I be able to get this listing? And the crystal ball is just going to reflect back to your own belief, your own story and your own expectations go like, no, probably not. Okay, so what am I going to do? Okay, then I'm not going to call them. And you just talked yourself out of listing. The second thing that can happen is you default yourself out of the listing. And that is you, because you have that story and you've been crystal balling everybody and thinking that you can read the future and you're predicting who's going to say no to you. And it tends to be more people than are going to say yes to you because you're going with that belief usually like, well then why would I do leave follow up when I prospect, I never know who it is. So I talk to them first time and maybe they're gonna be super nice, maybe they're motivated, maybe they'll give me an appointment. So with them, I got it. But if I have to talk to him more than once, I don't know, I didn't. First time didn't go first. The first conversation didn't go well. So the second conversation is probably not going to go well. So guess what? I'm not going to do. I'm not going to do my lead follow up. And this is what happens to most agents. Most agents suck at lead follow up. You suck at lead follow up. Why do you suck at lead follow up? Because you don't do it. You don't have it in your schedule. You do have in your schedule and you don't do it and you lose. Over 70% of all listing appointments are set after your initial conversation with the prospect. Meaning lead follow up is 70, 75 of your business. But you're not doing it. So you were talking yourself out of listings and now you're just giving up on the listings? My friend, trust the process. Prospect, lead follow up. Prospect, lead follow up. And always expect? Yes. Is this not the mantra? Always expect? Yes. Are you going to always get it? No. But you're going to get it more when you expect it and when you ask for it. So three, two, one, off you go.