Financial Fitness with Alan Akina- Starting a Business

26 Jul 2011 · 2 min

Watch on YouTube

1:33

In this brief financial‑fitness segment, hosts introduce Alan Akina, who encourages viewers to use the summer months to launch a new venture. He points to everyday examples like lemonade stands and lawn‑mowing services as proof that starting a business is accessible. Akina addresses two common obstacles—lack of capital and lack of know‑how—by promoting bootstrapping (using sweat equity and minimal cash) and leveraging personal connections and free online tools. He recommends Guy Kawasaki’s book The Art of the Start as a practical guide for beginners, even suggesting a free PDF may be found online. The segment closes with a friendly sign‑off, inviting viewers to tune in again.

Well, got extra time on your hands because it's summertime?
You may want to consider starting your own business. Alan Akina has more in today's financial fitness tip.
Good morning, everyone. Summer is a great time of year to start a new business. You know, the kids in our community, they inspire us every day with their lemonade stands, their lawn mowing enterprises, and garage sales. If you ever wanted to start a new business, there's no better time than now to get started. There's so many great opportunities out there to capitalize on. For example, you can figure out a new way to make an old thing work better, or you can create an entirely new business on the internet. 2 of the major concerns that most people say holds them back from starting are, number one, I don't have money to start a business, and number two, I don't know how. Well, first folks, you don't need a lot of money to start a business. You can do what they call bootstrapping, which is to use as little money as possible and replace the money with sweat equity. They call that hard work. You can also use the connections you have. There are a lot of free tools on the internet to help you build your business. Now secondly, if you don't know where to start, I suggest you get this book called The Art of the Start by Guy Kawasaki. He's a native of Hawaii and a very successful entrepreneur. He wrote this book to make it simple for entrepreneurs to get going in business. If you Google his book, you might even be able to find a free PDF version. For Wake Up Today, I'm Alan Akina. I'll see you on Thursday.