Thrifty Thursdays with Alan Akina - Saving at the Supermarket

8 Sept 2011 · 1 min

Watch on YouTube

1:05

In this short Thrifty Thursday segment, Alan Akina offers a practical money‑saving tip for grocery shoppers. He explains that by choosing store‑brand products—such as Walmart’s Great Value, Costco’s Kirkland, and Safeway’s O Organics—consumers can reduce their food bills by up to 35%. The lower price is attributed to the fact that store brands spend little to no money on advertising, passing those savings directly to shoppers. Survey data is cited indicating that most consumers notice little difference in taste or quality between store and name brands. Akina advises viewers to look for these private‑label items and to ask store staff for assistance, positioning the tip as an easy, everyday way to curb rising food costs.

It is Thrifty Thursday, and that means another money-saving tip from Alan Akina.
Today he helps out at the grocery store.
Good morning, everyone. Is your grocery bill growing out of control? It's crazy to see how expensive food is now. Today's Thrifty Thursday tip will show you a way that you can save upwards of 35% on your food bill. Now here's how you can save. When you go shopping, look for what they call store brands. Some examples of store brands are Walmart's Great Value, Costco's Kirkland, and Safeway's O Organics. These store brands are significantly less than the name brand products, and the reason is that the store brands spend zero on advertising compared to the name brands that spend millions of dollars in marketing and advertising their products. These savings are then passed on to you. Now, surveys have shown that consumers say there is very little difference in taste and quality. Every grocery chain has its own brand. If you don't know what it is, just ask them for help. For Wake Up Today, I'm Alan Akina. See you on Monday.