Alexander Ma started by charging $500 or shooting free weddings to build a reel and network with planners and photographers. Each wedding became content for marketing. He eventually raised rates to $10,000 for high-end events by delivering consistent quality and leveraging those early connections.
Right now it's all about making those key connections with wedding planners, existing clients, photographers, and other vendors. When I first started, I didn't care too much about making a lot of money or convincing brides to pay me top dollar. Even though I was already experienced with filmmaking and I was charging $3,000 for music videos, I knew I lacked the wedding portfolio and the right connections in the wedding industry. So I was okay with charging $500 for a wedding video or sometimes even offering my services for free if it meant getting into the circle of the right people. I kind of looked at it as if I was getting paid $500 to practice using my camera and build my portfolio, I looked at each wedding as an opportunity for me to connect with wedding planners, photographers, vendors, and all of the guests there. I also knew I could use the footage to create marketing content to attract new clients. And how I went from $500 per wedding to $10,000 a wedding was
