Andy HniloFounder & CEO of Alitura Naturals

💙 We wanted to create something completely different for the eye area.

5 Oct 2026 · 1 min

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0:35

In this brief promotional video, Andy Hnilo explains the formulation and positioning of a new eye‑area skincare product. He highlights that the product contains first‑use active ingredients designed to restore eye contour, reduce fine lines and wrinkles, and deliver rapid efficacy. The formulation uses a lighter, blue‑tinted emulsion that spreads more easily than a traditional night cream, requiring users to rub it in to remove the tint. Hnilo emphasizes the challenge of outperforming night creams, attributing the product’s advantage to its unique ingredients and emulsion. He expresses strong confidence that the product will become a long‑running, possibly the brand’s most popular offering.

Chapters

We have a couple first-use active ingredients in this formula to restore the contour of the eye, minimize fine lines and wrinkles, have been proven to show rapid efficacy. You know, it's a challenge going into it. How do we do better than the night cream? It comes down to ingredients. It comes down to a different emulsion. It's a little lighter of a spread on application, not as thick. It's blue. I've wanted like this beautiful blue, so you have to rub it in to get that away. I believe this will be talked about for decades, and it has the potential to be, I would say, our most popular product.