Andy HniloFounder & CEO of Alitura Naturals

✨ Every Alitura product starts with intention.

7 Sept 2026 · 1 min

Watch on YouTube

0:46

In this promotional monologue, Andy Hnilo shares his personal, intention‑driven approach to product development at Alitura. He introduces the new eye treatment “Ode Oro,” describing its creamy texture, distinctive blue hue from copper peptide and botanical powders (blue tansy, butterfly pea, blue lotus, German chamomile), and its active ingredients—argireline, peptidium (a cranberry‑derived natural retinol), and 1.1% copper peptide. He also highlights luxury additives such as turquoise, rose quartz, and 24‑karat food‑grade gold, noting the high production cost and framing the product as a ceremonial experience meant to excite consumers. The overall message emphasizes that every Alitura product is crafted with deliberate intention rather than profit‑centric metrics.

Chapters

It really is personal to me. We get to create our dream. I don't have a big board telling me profit margin numbers, and I love that. We have this new product coming out called Ode Oro, which is a very potent eye treatment. It's a little creamier than the night cream, spreads blue because of the copper peptide, blue tansy, butterfly pea powder, blue lotus, German chamomile, but it rubs in nicely and sticks around. We have argireline, peptidium, which is nature's retinol, pretty much derived from cranberry, 1.1% copper peptide, turquoise, rose quartz, 24-karat food-grade gold. It's obviously It's actually a very expensive product to make, but it's like you're creating this little ceremony. And that's what I want to do with every one of these products. So it was just the intention is to get somebody excited.