Andy HniloFounder & CEO of Alitura Naturals

🌿 Good skincare is for everyone.

13 Aug 2026 · 1 min

Watch on YouTube

0:31

In this brief segment from Andy Hnilo’s YouTube video “🌿 Good skincare is for everyone,” Andy discusses the gender breakdown of his brand’s customers, noting that roughly 68% are women and 32% are men. He observes a growing comfort among men in adopting self‑care routines and argues that distinguishing products by gender is largely a marketing construct rather than a necessity. A co‑speaker reinforces this view, highlighting Andy as a role model for men who use skincare products.

Do you make any distinction between men and women in your products? No, we're 68-32 women to men as far as our customer database. Getting more men being comfortable, you know, taking care of themselves, which is, I mean, it's cool. But yeah, we're majority women customers in our database. But yeah, no, like men, women, I personally think that's kind of done for marketing. Totally.
Well, you're definitely a good face to show the man that, hey, a man can do this and it works.