Andy HniloFounder & CEO of Alitura Naturals

🧬 The powerhouse behind the Gold Serum: GHK-Cu.

11 Aug 2026 · 1 min

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0:36

In this brief segment, Andy Hnilo explains the composition of the Gold Serum, emphasizing copper peptide (GHK‑Cu) as the flagship ingredient for boosting skin collagen and supporting hair health. He notes that copper peptide, once primarily used via injection, is now incorporated topically. He then lists the remaining four actives: a plant‑derived vitamin A serving as a potent retinol alternative, marine‑sourced collagen, the antioxidant astaxanthin, and CoQ10. The segment underscores the rationale for each component and positions the serum as a comprehensive anti‑aging topical solution.

Copper peptide led the way as being the most beneficial for the skin collagen production. Very good to replenish copper levels as we age, and now it's one of the most popular peptides added in products. Copper peptide is so beneficial for hair, skin, people would inject it, but you hadn't seen it in a topical product. So we added that, plant-derived vitamin A, which is a very good potent retinol alternative, marine collagen, astaxanthin, and CoQ10 as our 5 actives in that formula for the Gold Serum. Copper peptide is amazing.