Andreas Widmer distinguishes between a harvester mindset, which extracts short-term value and kills a vineyard in three seasons, and a creator mindset that nurtures soil and roots for long-term growth. Entrepreneurship is a state of mind, not a job title.
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People that entrepreneurship is a state of mind. It's not a job. It's not starting a company. And he said, I look at the people on a continuum between the harvester and the creator mindset. Hmm. And he says, in my vineyard, if I would have a harvester mindset, my vineyard would be dead within 3 seasons. I have to have a creator mindset. The creator doesn't It doesn't mean that I don't harvest, okay? But my creator mindset is such that I'm looking at the whole vineyard. And actually, I'm starting with what looks like the most insignificant part is that I'm toiling the soil and I'm feeding the roots, which you don't see anything for a long time. Right. You think what I'm doing is Sisyphus work, but I'm focused on the essential. And he says, companies are like this.