Thinking you can become a great specialist or even an expert in something (anything at all) without ...


Ideas Don't Die Because of Budget. They Die Because Nobody Trusted Them - Anastasia Zemleanschih (dentsu)
Strategists should do this themselves, too. If you can’t reduce your own brief to the one thing that...







Owning The Next Web (TNW): Trust, Positioning, AI & Media's Future — Gabriel Stan





Andrew Tindall — When Not to Test Creativity, AI Prediction, and the Real Signal of Effectiveness
I’m excited to share that I love weekends and that I’ll be doing my best to enjoy this one too



Mark Ritson on Marketing Effectiveness, Pricing, Creativity, Madonna, Baudrillard, and Cannes Lions 2026
A brief recap of day 1 at Cannes Lions this year. This one in Romanian; the English version will be ...
Had a very lovely chat with David Tiltman, Chief Content Officer at WARC and SVP Content for LIONS ...
Most relevant idea from the panel with Mark Ritson and Byron Sharp: Most marketers know (in theory)...
Greatest start to a Cannes Lions week. Video of Mark Ritson talking about Madonna, Baudrillard, and ...
Badges, oysters, vin pétillant. Ready for the Cannes Lions experience Commenting on post from: Vict...
It’s even sadder when this happens with people doing their PhD in marketing. Says a lot about some u...
Some conversations are valuable because they don’t stay inside one discipline. This past weekend, F...
Last summer: met Mark Ritson in person. Lucky. Last winter: graduated his MiniMBA with distinction....