Andrei Zinkevich's videos and podcasts

Andrei Zinkevich

Substack

Andrei Zinkevich - B2B Marketing Author, B2B Marketing World

Andrei Zinkevich (@azinkevich): "Marketing and sales MISALIGNMENT starts from using different languages to define leads, reports, follow-ups and pipeline stages. Here is an example of how to solve it. 1/ Set up a team meeting involving marketing, sales, client success, RevOps. 2/ Work on definitions, pipeline…"

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The sales happens when you are not in the room, du...

The best possible feedback. Thank you, Anthony. ...

10. Set up personalized cluster retargeting. The ...

The keys are: - Narrowing down focus to a specifi...

8/10. Deliver research results through a cluster w...

9/10. Sending a webinar recording through a conten...

7/10. Following up with accounts that were not act...

6/10. When connected, ask if they plan to attend a...

5/10. Block one hour a day for: * Posting (2x wee...

3/10 Extract, qualify, and score all accounts that...

4/10. Split the buying committee engagement betwee...

𝗢𝗨𝗥 𝗣𝗟𝗔𝗬𝗕𝗢𝗢𝗞 𝗕𝗥𝗘𝗔𝗞𝗗𝗢𝗪𝗡 1/10. Run customer researc...

𝗦𝗘𝗧 𝗨𝗣 - Market and vertical: Video streaming, US...

2/10. Update LinkedIn profiles of the ABM team wit...

We generated $375k from a pilot ABM program on Lin...

You don't need thousands of accounts to target - M...

Switching to substack. A big move for our company...

When a company misses the revenue targets, the fin...

Lead gen hangover is what a lot of B2B companies e...

B2B companies that continue running obsolete marke...