Andrew GazdeckiSerial Entrepreneur Driving Startup Acquisitions

Boost Your Business Valuation with Valuable Intangible Assets #podcast #acquire #startupcompany

26 Oct 2023

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This is a YouTube video titled "Boost Your Business Valuation with Valuable Intangible Assets #podcast #acquire #startupcompany" containing a discussion about valuing intangible assets such as social media accounts in business sales. The excerpt features a single speaker explaining how assets like an Instagram account with a large following can add value to a business valuation, using a pet product company as an example. The content was created on October 26, 2023.

So next question. How do I value the individual assets of my business that aren't exactly the core business itself? This would be you. You would basically put, you would take this and add it as an intangible asset included in the sale of your business. So yes, this definitely has value that you can add on top of your valuation. Because an Instagram account with 300,000 followers, but just for kind of an illustrated example, they were selling pet products and they had a pet Instagram account and that was a main driver of their go to market. So that can be a really capital efficient way to acquire customers rather than spending ads and you're going against pets, calm and stuff like that.