Andrew GazdeckiSerial Entrepreneur Driving Startup Acquisitions

How WhatsApp Solved a Massive E-commerce Problem

4 Feb 2026 · 1 min

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In this video, Andrew Gazdecki explains how the Gorecovered app tackles the pervasive issue of abandoned Shopify carts by shifting the recovery channel from the traditional email approach to WhatsApp. Recognizing that a large share of abandoned carts in Mexico and Latin America never get recovered, the team leveraged WhatsApp—the dominant communication tool in those regions—to re‑engage shoppers. The speaker highlights that this WhatsApp‑centric strategy proved significantly more effective than email, offering a functional, market‑specific solution to a high‑percentage cart abandonment problem.

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Gorecovered actually solved a very specific problem, which is recovering abandoned carts. And it was really very functionality based app, which solved specifically that. But what made it interesting, because I know there's a lot of ways to recover a Shopify cart, and the main one used worldwide would be through email. But what was different, and especially at that time, was the WhatsApp component. While other apps were doing it through email, we were doing it by WhatsApp. And it really started because it's a very high percentage, percentage of cards that are abandoned and that are never recovered. So we just wanted to see if, with WhatsApp, which is the main way of communicating here in Mexico and Latin America in general. So if we were to use that component instead of email, would that be a better way of communicating with the customer? And it worked really, really well.