Andrew GazdeckiSerial Entrepreneur Driving Startup Acquisitions

You Don't Need to Build a SaaS to Get Acquired

1 Jul 2026 · 1 min

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In this segment, the speaker recounts his long‑held belief that only software (SaaS) businesses could be sold, a notion shaped by the tech founder stories he grew up hearing. While coaching marketing agencies on growth, one of his clients successfully exited by selling his agency on the Acquire marketplace. The speaker describes how that client introduced him to Acquire and its founder Kai, leading to the realization that marketing agencies, not just SaaS products, can be acquired. The narrative highlights mentorship, the discovery of a new acquisition pathway, and a shift in mindset about what types of businesses are saleable.

Chapters

I feel like I've always had this belief that I thought only software businesses could sell. It's kind of growing up, all I heard was like, you know, tech stories of founders raising and exiting. I didn't realize that I can even sell marketing agencies in the first place. So I coached some other marketing agencies on how to grow their business. And then one of my coaching clients actually sold his marketing agency on Acquire. And so it was, it was really cool to see that because I was mentoring him and helping to grow his business to a pretty good size. And then he then successfully exited on Acquire as well. And then after he exited, you know, we stayed connected and then we were catching up one day and then he was telling me about like Acquire. And Kai, and then he really helped me to be like, okay, well, you can sell a marketing agency.