Amazon Agencies Can Access The Reason Automation Database In Demo Mode Anonymously

A common need that we see agencies have is they don't just need data for their existing brands. They actually want a clean data set that they can use when they're trying to pitch other potential prospect clients. So Reason Automation, one thing that we built is a completely anonymized version of our entire data schema. And so an agency client can sign up with us and have access to our demo database, which contains a completely anonymized but functional version of each of our tables. And that allows you to load basically dummy data into your existing analytics platform and treat it like another brand and use that to perform demos. We have several clients who use this today. They use it to not only power what they're doing externally, but even internally, when they have stakeholders who aren't allowed to access client data, but do need to be a part of a decision around the analytics platform or tooling, they use that in order to make that possible.