Amazon Brands & Sellers - Here's What You Should Be Doing to Prepare...

With e commerce growth slowing and a potential economic downturn looming, I think a lot of brands and entrepreneurial sellers are looking for ways to leverage data to get ahead. With so many different types of data from point of sale, inventory, supply chain it's hard to know where to focus. Brands should be paying a lot of attention to is their profitability. For vendors that means what Amazon is deducting from payments to you and making sure that all of the deductions are accurate and being built correctly. On the seller side examining your profitability by asin and per transaction to under understand are you actually making money as inventory moves through Amazon system Brands have been so focused on revenue and top line growth that it becomes easy to look at really large escalations of your revenue and feel good about it. But as margin becomes more and more important, the ability to look at your margin on an ongoing basis and make better decisions about how to price accordingly in order to protect your margin becomes more and more important.