Amazon Sellers Need to Understand Where & How Customers Are Trading Down

It's easy for me managing data every day to have a disconnected perspective on what brands should be doing, but if I was running a brand selling on Amazon today, I would be really interested in understanding where and how customers are trading down. What that means is if I have a product or service that people are buying, even if demand looks good right now, I would start looking for ways that customers might try to lower their costs or find equivalent products at lower price points and get ahead of that trade down dynamic by either trying to launch my own product products or reposition my products as a lower cost alternative, figuring out how I show incremental value to clients before they do that trade down process or otherwise just protecting my demand. It's going to be an inevitable process as the economy slows, but savvy brands can get ahead of it and make sure that much like Procter and Gamble is going to have products at every single price point for as many customer segments as possible. Even smaller brands can start considering where and how to expand their own product lines.