The Bar For Amazon Agency Reporting Will Be Higher - It's Time to Invest In Better Data & Reporting

When we have agency clients, what we find is that their customers are usually fine with what they're receiving. They care more about the insights and the fact that the reporting is on time and insightful and useful than they care about is this wrapped up in a fancy tool or thing like a platform that I can self serve in. That said, over the next year and a half to two years, I expect the bar to be raised very quickly, in part because Amazon has made it more and easier and easier for folks to offer scale automated reporting, and in part because as the economy takes a little bit of a turn, I think everybody, including most brands, is going to be doing more shopping. And because of that, they're going to have more opportunities to be exposed to alternatives. And little things like the quality of your reporting may be more of a factor in how folks make a decision to stick with you or move on.