Top 3 Considerations for Post Prime Day Data

Name: Top 3 Considerations for Post Prime Day Data
Uploaded: 2023-07-25T17:43:54+00:00
Duration: 46 s
Channel: Andrew Hamada
Description: Andrew Hamada covers three things to do after Prime Day: expect data delays of 48-72 hours normally, plus another 12-72 hours during the event itself…

25 Jul 2023 · 1 min

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Andrew Hamada covers three things to do after Prime Day: expect data delays of 48-72 hours normally, plus another 12-72 hours during the event itself. Monitor AWS and SP API health dashboards for outages. And pick your comparison window carefully since Prime Day timing shifts every year, making standard year-over-year comparisons unreliable.

A few things that we recommend everybody consider when they're reporting on.
Their Prime Day performance.
Number one, data.
Is going to be delayed. There's a huge number of orders coming through.
There's also going to.
Be more cancellations. There's going to be more fraud.
As a vendor.
Or seller, you should.
Expect your reporting.
Data to be available later than it normally would.
On the vendor side, retail analytics is already normally.
48 to 72 hours late. I would expect it to be maybe 12 to 72 additional hours beyond that.
The second is outages. Fingers crossed that.
We don't see any.
Service outages of any kind this year. Be aware of.
What'S going on. Check the AWS.
Health Dashboards, check the.
SP API Health Dashboard.
And just have somebody on your team that's responsible for.
Bridging what the.
Impact of that outage.
Will be on your actual reporting and data structure.
The third and final consideration is to.
Remember that Prime.
Day shifts every year.
It's not going to do you much good to do year over year or week over week comparisons.
Instead, it's helpful to identify what the.
Right comparison period leading into and out of Prime Day is for you and your company and then evaluate that equivalent period in the last year.