Why Amazon Prioritizes Their Online Customer Over Brands & Vendors On Amazon

Name: Why Amazon Prioritizes Their Online Customer Over Brands & Vendors On Amazon
Uploaded: 2023-04-25T10:00:14+00:00
Duration: 51 s
Channel: Andrew Hamada
Description: Short conversational excerpt from a YouTube video (Andrew Hamada speaking with another guest) arguing that Amazon prioritizes Amazon.com purchasers as…

25 Apr 2023 · 1 min

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0:51

Short conversational excerpt from a YouTube video (Andrew Hamada speaking with another guest) arguing that Amazon prioritizes Amazon.com purchasers as its primary customers, not brands, vendors, or sellers. The speakers note that while some Amazon leaders may empathize with brands, organizational incentives favor serving end-buyers, which explains why brands feel underserved (e.g., requests for better reporting or unified tools go unfulfilled).

Chapters

I think a lot of brands get frustrated because they feel like they should be treated as customers.
At Amazon and.
Amazon is the customer obsessed company so why don't they.
Treat and prioritize us.
And our needs in order to make better reporting.
Or unify some of these things and just make the quality of life improvements that people have been asking for oftentimes for five plus years.
Historically Amazon.
Absolutely did not view brands as customers.
Amazon viewed people who purchased from Amazon's websites as customers. Vendors sellers not customers users employees.
Not customers.
Depending on the particular section of the organization you're in you might have a leader who is empathetic enough to understand that those stakeholder groups want to be viewed as customers and try to do that. But at the end of the day if they need to choose between serving Amazon.com purchasers.
Versus these other.
Customer groups, they're always.
Going to choose the Amazon.com customer and they're going to be rewarded for making that choice.