Will Amazon Advertising Data Ever Be Truly Real-Time?

Name: Will Amazon Advertising Data Ever Be Truly Real-Time?
Uploaded: 2023-04-20T10:30:02+00:00
Duration: 58 s
Channel: Andrew Hamada
Description: Andrew Hamada explains why Amazon's advertising data lags behind true real-time. Amazon Marketing Stream gives near-hourly updates, but genuine real-time…

20 Apr 2023 · 1 min

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Andrew Hamada explains why Amazon's advertising data lags behind true real-time. Amazon Marketing Stream gives near-hourly updates, but genuine real-time access would demand massive investment in fraud detection and quality checks. He expects progress over three to four years.

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This has been something that everybody who's ever sold on E commerce has wanted since E commerce has existed even today it's really difficult to get Amazon is close with Amazon marketing stream making advertising performance and even some sales performance available hourly within five minutes of the hour completing but the next three to four years I'm expecting that to not be enough and for Amazon and all their competitors to start offering real time access to data in in order to do that in a scalable way Amazon needs to invest really heavily in fast high quality data auditing and quality assurance mechanisms. The reason why real time data is so hard to produce and so untrustworthy is because Amazon in order to validate it needs to clean it up, make sure that it's not fraud, make sure that everything is recorded correctly, et cetera all processes that take you further away from real time access. As computation gets cheaper systems get smarter and more scalable. Amazon's ability to do that in near real time will get better and better.