From Infinite Gold Life to Legacy: Why the Soft Approach is Dead

In this inaugural episode of the newly rebranded Infinite Gold Legacy podcast, hosts Anthony Goldner and Bri explain why they are moving away from the "soft" approach of their previous Infinite Gold Life series and adopting a harsher, more action‑oriented tone. They argue that the soft, feel‑good style failed to resonate with people who actually want to get things done, and that authenticity requires a stronger voice. The hosts introduce the concept of the "placeholder era," warning listeners that many CEOs and entrepreneurs are easily replaceable if they are not fully present in both business and family life. To combat complacency they unveil a new weekly content structure: Mompreneur Mondays (blending motherhood and CEO responsibilities), Tactical Tuesdays (practical tactics for business, family, vitality, and community), and Forensics Fridays (deep dives into power couples using the Infinity Model, which links mindset, business, health, and community). They stress the importance of building a lasting legacy—beyond mere financial wealth—by aligning all life domains and “killing the drift” that plagued 2025. Throughout the episode they share personal anecdotes, emphasize vulnerability, invite listeners to engage via Instagram, and encourage sharing the show to spread the message.
Chapters
Welcome to the new and improved Infinite Gold Legacy podcast. This is going to be a revamp from our Infinite Gold Life podcast. So if you've been following along, we've hit 50 episodes and we decided to do a transition.
Yeah, hey, I think that's a good spot to do a transition after our first 50 episodes. Now the next 50 and on are gonna be Infinite Gold Legacy.
Boom, way better. Babe, why are we switching from Infinite Gold Life to Infinite Gold Legacy?
Well, I'm just going to come straight out with it. The soft approach was not fucking it. Nope.
It wasn't working.
Cue the F-bombs. We're setting the fucks free this year. I think we both realized that, you know, people that really actually are going to do the work and want the help. The soft approach is not it. The soft approach is not working, and they're less responsive and receptive to it. Whereas it's like we need the, a stronger tone. I wanted to say harsh, but not necessarily harsh, a stronger tone. Like, for example, I like listening to Andy Frisella. That, that's, that's a tough, that's a tougher tone, that's a stronger tone. And more people listen to him because of that. I know I do, because listening to somebody who's soft and who saw Let's, you know, Make Paper Butterflies and all this shit, it's not, that's not it. Like, the softer approach isn't it.
I think you kind of actually hit the nail on the head with that one, is you said you listen to more of Andy Frisella because of what he says and how he does it. So in turn, what that kind of alluded to was, is we had a podcast, Infinite Gold Life, where we were trying to, you know, show that you need to have, you know, an infinite gold life. You need to have infinite gold of everything, not just money, but your life in general. But what we were doing is, is we are having more of a soft approach, and that's not who we are. So what that ended up being is, is we weren't as authentic, right, as we could have, showing up the way that we should have. Exactly. And it's not that we weren't showing up As us, we just weren't the exact person we are. We kind of toned things down. Yes. Because we thought that's what people wanted. We thought that's what the algorithm, that's what, um, Instagram, that's what YouTube, that's what all of it wanted. But in turn, we weren't being fully true to ourselves, which is more of the harsher tone, more of the, do you actually want to get shit done or do you just want to have roses and rainbows and butterflies out there?
Yeah, it was the, the make you feel good, make you feel better kind of. Mode, and we're not trying to make you feel better. We're here to make you take action and get shit done.
Yeah. Do you want to be irreplaceable or do you just want to be a person who's around and there? Which one, which one do you want to be? That's kind of what it is. One of the things that we're going to be talking about a lot, um, and we kind of realized from last year is this idea of the placeholder era. There's a lot of people who are just a placeholder. They're just there. They could be replaced very easily. So if you're that CEO and you're just riding the waves, riding the waves, you are replaceable.
Yeah.
You can be replaced at any given moment. If you are so heavily into your business and you're not at home, well, if you were gone, are you easily replaceable? It's, it's a harsh truth, but it is what it is.
Yeah. And you could be replaced in either space, in either space.
At any time, unfortunately. We're here to build a legacy. We're here so years from now when unfortunately you pass away and you die, because it's inevitable, everybody is going to do it.
There is a start and finish to life. And the finish of life is dying.
So do you want to be easily replaceable then? Or do you want your legacy to live on? Do you want your family's legacy to live on? And this doesn't have to do with, oh, I left my family, you know, $100 million, cool. But if that's it, that's not a legacy.
Yeah. That's just a bank account. Like, yes, that's important, but that's just a bank account. Exactly.
So the idea is Infinite Gold Legacy is we're going to be pushing you to the brink of what you don't like, what you don't want to hear. Um, we're going to push you to face realities that are going on in our lives and that are probably going on in your life. We're going to give you tactics, the tools that are going to help you get to that next level and/or get those dreams that you want, or create that legacy that we all deep down want. If you say that you don't want to have a legacy, you're completely full of shit. You're lying.
And that's, that's for the average.
But even the average person still wants a legacy. Deep down, everybody wants to have a legacy. Everybody wants their last name on a billboard. They want their last name on a building. They want their last name somewhere. They want that. Whether or not they're going to come out and say it, they truly deep down want it. Yeah, they want the authority, they want the notary.
Just not that bad because they haven't done anything about it or they're too afraid to. Now, that's what I think. That's what I think. That's bullshit. Because what are you afraid of?
That's exactly it. So one of the things that we're changing up is we are doing a coach or a call once a week where it was just Bri or I or us together. And then we are bringing an expert on and we're completely revamping it. And so Mondays we're going to have Mompreneur Mondays and Go ahead and explain that a little bit.
Yeah, so, uh, I'm going to be going in and talking about basically how we're marrying the motherhood of life and your CEO part of life and blending the two and how to make them harmoniously exist, because Lord knows doing those jobs individually is hard enough and a lot of fucking work as it is. But doing, doing the two together, it's, it's doable, but you have to do it tactfully.
Ooh, that's good.
And in the process, I think a lot of moms think that, you know, while they're trying to be mom at home, but they're also trying to run their business and be CEO, they're worried that their, that their legacy isn't going to be what it is, or they're worried that their identity is going to be left behind and forgotten, swept under the rug to compromise. It's being compromised in order to build your legacy. And that's completely false. Your identity ties into your legacy and you have to embrace that.
That's good. So you're gonna wanna tune in every single Monday. You're gonna get great information on it. And a lot of that stuff also is gonna still be beneficial for men as well. So like the stuff that she's talking about, she's talking about, you know, still being the mother at home and being the CEO. So it's the same thing. So if you're a CEO as a man and you're coming home as a father, you're— you still have that disconnect sometimes, and we need to make sure that they're interconnected. Also, by listening to the show, you're going to hear what women are going through. You're going to hear what your wife might be going through, what your girlfriend might be going through, if they're also trying to balance those things, so you can better support them. And then that leads us into Tactical Tuesday. So Tactical Tuesday, I'm going to be hosting, and it's exactly what it sounds— we're going to give you the tactics that you need to implement in your business, in your personal life, with your family, your vitality, your community. These tactics you need to be the man that you were put on this earth to be. If you want to be that CEO that shows up for your business, you need to be that CEO that also shows up for your family, that shows up for your friends, that shows up for your community. You can't be this one person who, oh well, I made, you know, $10 million last year. That's cool. Your family doesn't even know who you are. They don't even know you exist. Your community doesn't even know who you are. They know you because you're that guy that made $10 million last year and runs some company. That's it. Where's, where's the charity work you're doing? Where's the other work you're doing outside of work? That's where we're going to give you those tactics and tools to allow you to be able to be in quote unquote multiple places at the same time. A lot of the things that we've talked about in previous episodes, we're going to continue to talk about is presence. Where are you? Are you at work? Cool. Is that all you're thinking about? Is that all you're doing? When you're at home, is that all you're thinking about? And is that all you're doing? If you're trying to do family life while at work, your work's going to suffer. If you're trying to do work stuff while at home, your family is going to suffer. If you're, you know, at your kid's baseball game but you're answering your phone the entire time, if you're texting the entire time you're doing work, well, your kid for one knows it. Trust me, if they— if you think that they're not looking over at you to see if you're paying attention, if they see that you saw them make that hit or do something, they 100% are. Or they see you walking around the field with your phone to your ear. They see it. Same thing at home. We've both, we've both been guilty of this where I'm caught by Jackson. Caught by Jackson. Like, there's— there was a time last year where we both realized that we were on our phones way too much because Jackson had a play phone that he wanted to use and walk around with all the time. And we're like, why is he doing this? Oh, that's because he's—
because we see him and he's doing this and he's like doing this. I'm like, what are you doing? Yeah, he was like talking to my friends. I'm like, oh, like, you're, you're 4, dude. You're 4. And then Sissy started doing it and she's 2. Yeah, I'm like, okay, something's got to change. We've got to shit— we've got to shift something. And I don't know, do we got to be more discreet? Like, if we got to handle business, we say, hey, like, we'd be in the office. Correct. Be in the office.
That's what I started doing.
That's where we do business work. I know it's easier for us to sometimes sit at the, at the dinner table and like while we're having breakfast and, and doing something on our phone for work, but then they see that we're not 100% present with them at the table and they think like, oh well, mom and dad could play on their phones, I could play with my toy at the table. Yeah, and do all the things.
Exactly. So again, with Tactical Tuesday, we're going to provide you those tactics so that way you can be more present, you could be more aligned with all avenues of your life. And again, this is going to be, you know, beneficial for women as well. They're, they're going to have those tactics that they need for being that mom, also being that CEO, um, and having the ability. And, or they'll, they'll know that because I'm gonna provide you all the struggles, all the turmoils that I also go through. So then women and mothers are going to be able to see the side of why is my husband maybe not, maybe not present as much right now? Why is he disconnected? Okay, there might have been something at work. Does he need that time in that space to give him, you know, 20 minutes the second he got home from work? Does he need to go for the walk? Does he need to just decompress real quick so that way he can be present with the family? Um, and we're going to give you all that stuff.
Yeah. And like you were saying how it'd be beneficial for the women to listen to your Tactical Tuesdays, I think it goes the same way for men to listen to Mompreneur Mondays because then they can look through a different lens and understand what their wife is going through.
She, she, she forgot that I already said that, but it's okay.
Well, I'm reiterating in case somebody, in case somebody missed it. Okay. Yes.
And then Fridays, we're going to have Forensics Friday. And what that is, is we're literally going to deep dive into other power couples. What are they doing? Are they doing things well in business? Are they not doing things well at home? Are they doing well at home and maybe business, but they're not doing well in their vitality and their health? And what's their community look like? As you know, we teach based off of the Infinity Model that is produced by The Final Percent. And the reason we teach on the Infinity Model is because your personal mindset your professional business, your vitality, which is your health and your community, they're all interconnected. So if you're lacking in one of them, it's going to affect other avenues. If you're overproducing and overpushing one side, you might be lacking and/or creating a lead and neglecting in another one. One of the biggest things that we also changed is not necessarily like our hashtags at the end, but kind of like what we're all about. And one of the biggest one is Kill the Drift. A lot of people, especially in 2025, As you know, is the year of the snake and a lot of people were just drifting. They were just kind of slithering around. They weren't necessarily pushing in something and they weren't necessarily like pushing hard for their dreams, their goals. A lot of people became stagnant. A lot of people, maybe even the word we also hate is complacency. A lot of people were complacent. They got—
I got there.
Yeah.
People are being complete. If we're being like fully on the table, like that, that was me last year.
Yeah.
There was, I may, I made some progress, but nothing that was really filled with momentum and carrying, and carrying me forward. I got stuck and I sat still for a bit.
I think what it was is you made so much growth in 2024 and you made so much growth at the beginning of 2025 that you became okay with that growth.
And not necessarily like I settled with what I settled with, what I had accomplished already and felt good about it, but then realizing Now, like after, you know, the end of 2025 and going in now into 2026, realizing, well, that's not enough.
Mm-hmm.
The growth doesn't stop there. And I'm unsatisfied. I mean, and I'm unfulfilled by it.
Yeah. And you, we, you've all heard the saying, if you're not growing, you're dying. It's, it's 100% the truth. In law enforcement we have, and this is per any first responder military is complacency kills. It's a statement that we always use. And if you're being complacent in your business, your business is eventually gonna falter. If you're being complacent at home, home, eventually your home life is going to falter. You become complacent in your health, it's going to falter. It's hard to live the life that you want to live as an entrepreneur, as a business owner, as a family man, woman, and have good health and a strong community. It's hard because you're balancing so many different things. And this is why we don't use the word balance, because you can't be balanced in all of those avenues. What you need to do is you need to be aligned. So if you're at the gym, you are working out, you're not doing anything else. If you're at home, you're at home, you're not doing something else. If you're at work, you're doing work stuff, you're not doing other things. And we're going to be able to help couples, we're going to be able to help, you know, the individual people. And follow along because we're going to provide you with the raw vulnerability that we went through in 2025 and why we're changing things up for 2026. 2026 is the Year of the Horse, and specifically it's the Year of the Fire Horse. So if you're ready to take shit up to the next notch, if you're ready to, you know, put them boots on and, you know, jump on the horse and take your life to the next level, you need to follow along. You need to share this with anybody that you think is going to benefit from it. And if you don't even know if they're going to benefit from it, you need to share it anyways. We were talking about Andy earlier. He, you know, he says it, you know, don't, don't be a hoe and share the show. Like, if you're gonna get benefit from this, you You need to share the show. You can go share and listen to Andy's show as well. We highly recommend it.
Definitely recommend it.
Um, but follow along. You're going to get the vulnerability from us. You're going to get the tactics. You're going to get the tools and we're still an open book. So we get questions all the time as to what we're going through and why we're going through it. And if you have those questions, feel free to reach out to us on Instagram.
We're like the easiest people to talk to.
Really? Yeah. We're a little hard-nosed and, but it's because we want the best for you. We truly want you to. Reach those dreams and goals you have. So we're going to tell you that for starters, we're not going to lie to you and say it's easy because it's not. And anybody who tries to say entrepreneur life is easy, they're lying.
They're lying to you. They were smoking something. Yeah. Yeah.
It's so we're here to help you out. We're here to grow with you. Not just us and not just you. We're all growing together and it's going to be an amazing 2026.
Saddle the fuck up, bitches.
Exactly. Claim your power and let's secure your legacy for future generations to come.
Amen.
All right, we'll catch you guys on the next episode of Mompreneur coming up.










