April Beach walks through Phase 1 of creating a licensing offer: designing your product entirely on paper before building anything physical. She provides templates and models to help you map out what you're licensing, then move to setting rules and pricing in Phase 2.
Chapters
As I've said before, I don't want you to build anything until we sell it. So as I go through these 3 steps, I want you to be aware that these are 3 different phases of product design and build-out, and they happen at different times during your first licensing sale and journey. So phase 1 is step 1. That's the work we're going to do here together today. We're going to be designing the product on paper. You have access to all of the models and the templates and the tools that we've provided for you. So So I've tried to make this as simple as possible, even a no-brainer, and provide specific recommendations and suggestions so that you can go through and you can pick what you like and what you don't and what you may have not thought of before. So this is going to be this phase 1 of design on paper and roll out. Once we have this, this is all we need to be able to move to the next step, to be able to set your rules and price it.