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Most creators price courses and training way too low. Companies routinely pay $120,000 for comprehensive improvement services, and one speaker closed a $56,000 licensing deal. The market has already told you what it's worth.

Most creators price courses and training way too low. Companies routinely pay $120,000 for comprehensive improvement services, and one speaker closed a $56,000 licensing deal. The market has already told you what it's worth.
We think, oh man, we've sold a course or a training for a few thousand, but to these companies it's, oh, what's $120,000 for us to improve all of this through you?
So I did a bit of due diligence, and so I had wrote also here $56,000 per licensing sale, and I wanted to pause there because I didn't want to brush over that. I want people to hear that they have something that somebody else finds valuable.

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