Scale Your Consulting Business With One Licensing Offer

I'm going to share with you exactly how multiple clients have added one simple licensing offer to their existing business model and literally tripled their revenue. And literally from that conversation, from her understanding and taking our licensing systems, she actually sold and closed her first licensing deal to an existing client for $100,000 within 14 days. As a matter of fact, I've heard from multiple people who have made hundreds of thousands of dollars licensing just by watching my YouTube videos. So the corporate sector, increased their spending on outside experts and trainings like yours by 29% last year alone. So we can go through and license something as little as $5,000 that you won't even have to jump on a phone call with somebody. A lot of the courses and trainings that I license, I actually do through a landing page, and I don't ever speak to anybody. Today we're talking about how to add your first licensing offer without disrupting anything you're doing in your current business and without taking too much of your time. If you're in this place where you're watching my videos or you found my videos and you're thinking, oh my gosh, April, This sounds so awesome, but I don't have the time. I'm going to share with you exactly how multiple clients have added one simple licensing offer to their existing business model and literally tripled their revenue. So I want to unpack this for you because you are a very busy, well-established owner of a company. You probably have existing services and you don't have the time or the opportunity to— my son just brought me coffee here. Hello. Cheers, everybody. Uh, you don't necessarily have an opportunity to stop everything that you're doing and derail everything. everything that you're doing and go off and start licensing. I get that. That's what makes you qualified to license is because you have a current, a current existing business and you're very good at what you do. But you might be wondering, how do I add licensing without blowing up my current business model? How do I fit this into my time? How do I increase my revenue or maybe even segue into a licensing business in the bandwidth I currently have? So if you feel overwhelmed, if you want to get out of this launch rat race, maybe you have so much competition in your industry because the consulting industry is getting very crowded, and you know that you need to keep focusing on your existing services because that's what pays the bills, that's what you're known for, but you also see the writing on the wall and you know that you need a next-level business model, but you don't have time These issues are very serious and they're very real. And there are things that you need to pay attention to. And so I'm going to show you how to add one simple licensing offer so you can start moving into licensing without breaking the bank and without breaking all of the current commitments that you have in your business and without even having a team. My name is April Beach, and I've been working with experts just like you for over 30 years to design their offers and their offer ecosystem. And licensing for sure is the most profitable offer I teach, but it doesn't mean that you can stop everything that you're doing and just start licensing today. So I'm gonna unpack 3 quick licensing offers so you can add to your business with very, very little time. If you haven't yet, please like and subscribe to this, uh, whether you're listening to this in podcast format or if you are here connecting with me on YouTube. I love hanging out with you and I love being able to deliver you, uh, predictable, systemized, proven step-by-step so you can apply to your business right away. As a matter of fact, I've heard from multiple people who have made hundreds of thousands of dollars licensing just by watching my YouTube videos. So I don't know if that's a good thing or not. I don't know if I give away too much free info, but I'm so glad that you're here. So at the end of this, you are going to have clarity on a couple of different offers that you can actually release into the market right away to increase licensing. Uh, the first thing I want to let you know is if you want to get really specific, dive into our License to Scale. So, if you want to dive into licensing, but you don't want to join, you know, larger mastermind or programs, and maybe you're not in a place to work with me privately, we have an absolutely incredible course called License to Scale, which you can get into License to Scale immediately for a very low investment. And I'll teach you exactly how to launch and price and package your first licensing offer. So, check out the information below. Awesome. Or go to license2scale.com, and you can find all the information there that's really gonna equip you. I even give you all of our pricing calculators. So that's a good resource for you to know. So let's actually talk about why licensing is so valuable. So I study the Future of Jobs report frequently. I'm one of those people that downloads all of the data and all the reports. So I wanna know, I feel like it's my responsibility to know what's going on with AI, the future of the coaching and consulting space, and how I need to make sure that our clients' offers, programs, and services are not just valuable in a changing business marketplace, but they're the tip of the sword. And so, what I'm talking about here is how you can keep your business valuable and also the tip of the sword. And when we dive into those business reports, when we're talking about the Future of Jobs report and how things are looking and how subject matter experts like you are going to continue to thrive in tomorrow's market, I want you to know that companies are spending a lot of money in expertise like yours. As a matter of fact, the corporate sector increased their spending on outside experts and trainings like yours by 29% last year alone. So from 2024 to 2025, and then the reports dropped in the beginning of 2026. So these are very, very real-time reports. It showed that companies are spending less money on internal L&D and more money on licensing very simple offers like yours. And the best part about that is it isn't just corporations. What I'm seeing is multiple other small businesses are licensing trainings and tools and systems from other small businesses as well. And those are the areas that I really want to focus here today. So step number 1, how to deploy a licensing offer right away. We want to look at what you already have. So I want to look at content that you've already created, you're already sitting on, it's already collecting dust. These are things that, and listen to me as I'm saying this, they could be part of your expertise that you train and you coach on, or they could be part of a system or an operations that you do behind the scenes. So, we not only license your trainings and your IP, a lot of my clients, we're actually licensing their systems and SOPs and marketing processes to other businesses just like theirs. They're very, very lucrative. So, I want you to think about this. What do you already have that isn't something new that has delivered results, whether you're selling it currently or you haven't sold it in a really, really long time? So I want you to unpack what it is that you can deploy right away with very little work that you know what works. We just need to insert into a new audience or stack it on top of what you're already selling to your existing audience. We'll talk about that here in a minute. So most people think they need to build something new. That is totally untrue. As a matter of fact, for those of you guys who already have built courses and trainings and workshops, that's great because we certainly can deploy them very fast. But if you have even just a system that is documented on paper, those are also equally valuable. I'll be talking about fast ways to deploy licensing offers here with you today as well. So I want you to think about things that you already have created that help your business grow. What do you already have in place, whether it's something that you teach or you deliver to your clients, or it's an internal SOP. And here's how you do it. I want you to list these assets that you have. I call it an asset inventory. I want you to write down the small, quick tools that you already have that are already done. Yes, it also can be like a full course as well, but just think about the things that you already have done and Why they're working, and what you have that you could deploy rather quickly, whether you are selling it or not. And I want you to pick one of those, and I want you to consider who gets the best results out of that. Is it another company, or is it the end user? So, that's your starting point. What is something you've already created? And then pick, like, the most valuable one, and we're going to go from there. And again, of course, I'd love to build this specifically with you. I'll give you some resources here if you stick until the end. Teach a Profitable Licensing Blueprint workshop live almost every single month. And I will actually do this personally with you in there. And it's just a really great way for you to get started if you don't want to dive into our License to Scale course yet. So stay with me and I'll tell you how to get into that at the end. So number 2, now I want you to figure out who you're going to sell this to. So one of the easiest ways to add a licensing offer is to sell it to an existing audience. So now I want you to think about your clients. You're probably consulting them, delivering them methods, teaching them how to do things, unpacking your way of deploying frameworks to them. Those are things that they hire you for. You're teaching them. You're a teacher, even if you're not labeled as a teacher, right? Now I want you to be thinking about how much more valuable would it be if we could then give those same people that you're teaching how to do something, your exact systems that you use to deploy that. That is when we get to stack licensing on top of consulting and coaching you're already doing. So think about, instead of just teaching them, how much faster would it be for them to gain more results and technically more valuable if we were to actually license the systems and the processes that you use within your own business to win at what you're teaching them how to do and create on their end? That is one of the fastest ways to add licensing to your business. For those of you guys that have an established certification program, licensing stacks perfectly right on top of it. A huge group of people are out there with certification programs, and you're actually giving people permission to utilize your systems without the right licensing agreements in place. You're actually licensing it without realizing you're licensing, without putting the value of licensing on it, without putting the parameters and the protections protection around it. That's why I love connecting with my friends that teach how to build, you know, full-blown certification programs, because what I teach as far as the licensing side stacks so well on top of certification programs as well. So, if you have a certification business or maybe it's just a consulting practice, I want you to realize how quickly you can license on top of that. So, just think about the systems and the tools and the processes that you can deploy on top of what you're already teaching. That's one of the fastest ways to add one licensing an offer to your existing business. I'll share with you a story. I have a client who is in our Amplify program, and honestly, she just has her— she has a multimillion-dollar business. She's, she's, she was just too busy and just never really showed up to office hours, which I love her to death. Um, and she probably should have coached privately with me instead, but, but it was okay. And then one day she DM'd me on Instagram and she's like, I got it. Because she was trying to figure out like the big licensing offer and the big licensing offer, but she has a multimillion-dollar consulting business. She's very popular across Instagram. And it was just this block there because she kept trying to, she wanted to launch this big licensing offer, like to a company. And finally, one day she sent me an Instagram DM and she's like, April, I've got it. Uh, we're, we're going to start small. And literally from that conversation, from her understanding and taking our licensing systems, she actually sold them Closed her first licensing deal to an existing client for $100,000 within 14 days. That's why I love these small deployment offers. It doesn't mean small money. It means small deployment on top of what you're already doing. Licensing is the best when we can build it and design it in harmony with what you're already doing. Yes, of course, we create like all these licensing programs that are separate and sub-brands, and that's a big part of the work we do with our clients. Mm-hmm. Like, think about it for a second. How can we leverage what you're already doing just to add something on top of something you're already selling to increase the results for your clients, giving them more done-for-them systems and tools? That's licensing. That's lucrative. That goes in harmony with what you're doing. And it literally took very little for her just to change her mindset and realize that she could do that. Like, once you understand the frameworks of how to build these offers, They can deploy and deploy and deploy. So, I was so excited for her. And that prompted me to realize here, you know, maybe I need to do a training on this so that you can be thinking about how to add licensing quickly and differently for your business. One of the things I hear all the time is like literally, oh, April, I'm going to start licensing in the fall. Or, I'm going to get on your calendar and we're joining your next retreat in January. There's no reason to wait to do this. Licensing is a very simple offer model that can stack on top of what you're already doing, as long as you have the right systems in place to understand how to do that. That's going to work for and with your business and not against it. Okay. So here is another thing I want you to think about. Another quick deployment. Uh, you don't have to license a whole program. You can license one piece. It doesn't have to be a whole course or a training. It can be an asset. It can be a chapter of what you It can be one module of something that you are currently delivering. So if you don't want to license to your current audience, what is one model or one workshop or one piece or one section or one asset or one tool that we can just pull out of that and license to an adjacent industry? License that. License something that gives great results that isn't the whole shebang. That is another way we can add licensing on top of your business. And most people don't even think of this as licensing because they think it has to be all or nothing. And if you've followed our work, or if you've, uh, tapped into our Licensing Starter Guide, which I'll put a resource here— our Licensing Starter Guide is really good, you guys. It actually breaks down all the types of content you should license. I'll make sure my team drops a link to that here, um, below. I always add these tools as I'm talking to you, of all these, of all these resources I want you to have, uh, that wasn't planned in the beginning. But that's another really great place to start, and it breaks down all these little teeny tools that you can deploy and get out into the market right away without disrupting anything you're doing. If you spent 2 hours packaging it and deploying it, it would be good to go and in the market. So, these are the things I want you to be thinking about. And these are the things I want you to realize. These are what we call licensing quick sells. I love them. And it's a totally different industry. We aren't selling something huge to a large corporation that's going to, you know, take 9 months to close. So here are some of the things I want you to be thinking about. So you might be saying, now I have this small tool, but really how valuable is it? I want you to go back to my client, and I cannot drop her name. I am sorry, but if I did, you would know who she is, that she did that first simple licensing offer in connection to her existing business model. So, and I want you to realize that was a $100,000 deal that she closed. It was an offer that she made. And, and her first deployment was in 14 days of her even sending me that message. It wasn't 14 days of trying to sell it to this person. That probably happened in one 30-minute conversation. So, no offer is too small. No solution is too small. As long as you have proof of concept, as long as you know that what you're deploying delivers results, it's not going to be too small to be valuable for another business. And those are the ones I want you focusing on to add to your first licensing offer. So, we can go through and license something as little as $5,000 that you won't even have to jump on a phone call with somebody. A lot of the courses and trainings that I license, I actually do through a landing page, and I don't ever speak to anybody. I just give them a brochure of the tools that are available, and they pay, and then it's deployed digitally, and it's all automated. Licensing can be anything you want it to be. And it does not have to be the huge corporate sales. It can be, and that's very lucrative. We certainly love when we close those, you know, multi, you know, those 6-figure deals or those, you know, multi-hundreds of thousands of dollar deals. But it doesn't mean that's where you need to start. And the thing is, is starting. You know that as a business leader, you know that things are changing in the business space. You know, between AI and everything else, that you're probably in a space Especially if you're watching my videos, of rethinking and redesigning your next-level business model. You should be right now. I work with clients not only in licensing, but on their next-level business design, which is the bringing together of all their offers and their programs and their area of expertise. We make sure that's in alignment with their 2030 and their 2035 plan. Licensing is one of those offers. So, you're probably here, you probably found me because of licensing. But I want you to know that this is one part of a bigger picture that we work on with our clients. And I want you to realize how simple it can be to add to your business as well. So let me share another story with you. A very, very good friend of mine and longtime client, her name is Elizabeth. She has a very well-known branding and marketing firm. She works with huge organizations and cities and companies like Budweiser and like huge municipalities. And she wanted to add licensing. But the deal was, is she and her team were always in the, you know, their sleeves rolled up with their existing clients. And so, we took tools and systems that she utilized with her big clients, deployed them, and licensed them to organizations that deployed them into smaller businesses that frankly couldn't even afford to work with her. And she closed her first licensing deal for $26,000. And so, these are things you already have. These are easily deployable, quick to sell, and they're things that you're already using and valuable for other businesses to use. And so, here is a little recap. Here's what you know now that you might not have known when you first watched this video, we, when we started talking together here. I want you to start with what you already have. What do you already have that you can deploy either to existing clients or to organizations that is adjacent? Pick something small. Small does not mean not profitable. Small just means it's easier to deploy and the sales conversation is almost zero. If it's clear and it's something that's easy to deploy and somebody understands immediately the value of it, we're not in a big sales conversation with a large sales deck before a board explaining why this huge training program is going to save them millions of dollars a year. No, we're not doing that. We're sitting there deploying a tool or an asset or part of a software or AI systems or one workshop or one module from what you do. And we're deploying it in another business that can instantly see the value of that. And they will get that and they will bring it into their business and they will buy that from you. So, number one, use what you already have. Number 2, pick the easiest yes. And number 3, pick one piece of it. That is how we add licensing to your business now without needing to derail all the other things you're working on, but it's still moving you in that forward-facing, uh, next business design level that increases your profit and expands the reach of your work. So if this changed how you think about licensing, please subscribe to make sure you're getting the latest. And a recap of the tools we have available for you. You can tap into our License to Scale self-study course. It's amazing. I teach you exactly how to do this step by step with the pricing calculators. Or you can join me in my next live Profitable Licensing Blueprint, where we will identify what you have that is valuable and licensable. Or you can just download our free licensing starter guide. Where I unpack the types of content that companies line up to license. Would love to support you. Comment below if this is your first time here. Just say, hey, April, it's the first time here. I do read these. We certainly have a small community where we kind of tend to be those experts that are behind the scenes of all the other experts that are licensing. So it means a lot to me when you leave a message and, and we can connect. And certainly it means a lot to me when you share these resources with your friends. Thank you so much for being here, and I can't wait to connect with you soon. Thank you.