April Beach compares licensing to renting: you let another business use your methods or courses for a set time under your rules. Unlike franchising, which gives you control over how they operate, licensing keeps things simpler and more limited.
Licensing, the way I define it, in a way that all of us can understand because I'm not an attorney, is actually like renting. So I want you to swap out the word licensing for renting. So you are renting your methods, processes, frameworks, courses, whatever they may be that you created, to another business to use for a certain period of time under certain rules that you set. And it's different than franchising because franchising enables you to have complete control. And for me, I didn't even want that. That wasn't— I had no interest in being a franchisor.
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