Arthur C. BrooksThe Art and Science of Happiness

The business that is most important in your life is the business of YOU!

10 Jan 2024 · 0 min

Watch on YouTube

0:23

A short motivational YouTube talk by Dr. Arthur Brooks arguing that each person should treat themselves as a startup ("You, Inc.") and prioritize "love and happiness" as the essential currency to achieve a deeply fulfilling life experience. The speaker presents this framing as the most important 'business' anyone runs.

The business that is most important in each one of your lives is the business of your life. You, Inc. You are the startup that matters the most. And until you understand the currency of love and happiness, which is how you can get to your own personal, greatest, explosive experience in your own life, if you don't live up to that, well, then you're not really doing the business that matters the most.