Arthur Brooks argues presidential candidates should promise Americans their best years are ahead, not rehash past grievances. He pushes back against fear-based messaging and calls for leaders to explain how they'll deliver happiness and invite people to help build it.
Tell me if you're advising a presidential candidate right now. Yeah. What's the message you would be giving right now? Make America happy again. Look, we need somebody who says our best years are ahead of us. Here's how we're going to get it. Here's the role that you're going to play. And I truly believe that we can actually get there. As opposed to the three week campaigns, the political highly glycemic messages of everybody's crummy and they want to hurt you, and I'm your only savior. That stuff works in a very, very short run. And we go into these short run cycles again and again and again and again. This plays kind of with the media at plays with the political messaging and is bad for us.
