Ashish KothariMake flourishing your competitive edge

Are you trading your autonomy for a subscription fee?

15 Mar 2026 · 1 min

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Ashish Kothari argues that relying on subscription services costs you more than money: you lose autonomy. Once dependent, providers can raise fees to $100, $500, $1,000 a month because you can't function without them.

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And that support will become dependent so much that without them, I can't do anything. And if once that happens, think about this, friends. If you get dependent on something, implicitly you are giving away control, autonomy, and agency to somebody else. Because now I can say, well, if you really need this so much, how about $100 a month? How about $500 a month? How about $1,000? And you're like, oh my God, I don't know how to operate without that. So what's the cost of that?