Start brainstorming by asking for the worst ideas possible. It kills the pressure to be perfect, makes the room looser, and gives you concrete reasons why things fail. Flip those failures and you've got your actual solutions.
We, instead of starting a brainstorm from the lens of what ideas do we have to make X possible, start with what are some of the worst ideas that we could come up with to do this thing? Like, let's just literally go as bad as you can possibly think of. What are the worst ideas to solve for this? And when you do that, it actually takes the pressure off a little bit of coming up with really good ideas. It's fun to see what comes out of it. Yeah. And people are actually more likely to riff and build on and co-create by going, yeah, and what if you added this? And what if you added this? And what if you added this? Instead of saying, well, we can't do that because of X. That stops co-creation. And you're gonna learn from that. There's gonna be some real truth and real nuggets that come from that brainstorming session about what doesn't work so that you can then go into, okay, if these are the things that we can't do, what are the things that we can? And how do we bring that same mindset of building off each other forward?
Reducing Regrettable Attrition in Organizations by Fixing the System, Not the People Reducing Regret
