How Conscious Leadership Transforms Lives and Organizations Through Purpose #shorts

It doesn't have to be the case that in order to make money and run a business, we have to create suffering and shorten people's lives. And so I was in search for this idea that business can be and must be done in a way that reduces suffering in the world, that brings more joy into the world. And that was my quest. And I discovered that, yes, indeed, that is possible. And I found about 25 companies that I wrote about in that book, and that ultimately, those companies, as we found with Firms of Endearment, are also more successful. So even though they're not doing it for that reason, they're having happier people and healthier customers and all of that, they are also at the same time, reducing their costs, and they're improving their efficiency, productivity and performance. As you probably, in your work, when you do the right things, good outcomes result for all of your stakeholders.