Ashish KothariMake flourishing your competitive edge

How Psychology is Shaping the Future of Work | Story from a well-known brand #shorts

6 Aug 2025 · 1 min

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A short single-speaker clip (YouTube Shorts) by Ashish Kothari discussing how trust in organizations is earned rather than demanded. The speaker defines and gives an anecdotal origin for the idea of "trust transfer," and emphasizes that trust is built through results, consistency, following up on commitments, and transparency—especially in admitting when things aren’t working.

Chapters

My fundamental belief around trust is you cannot demand it. Trust is earned. I know that sounds simple and I think of, and this is a former boss that I really learned this from in my timberland days. He talked about something called trust transfer. Basically what it is, it's someone giving you their trust. And it occurs gradually. And the way it occurs is, is what we were saying before about celebrating the gains. But it's saying if you're a leader and you come in and you say this is possible and then people see maybe we haven't got all the way to bright, but we've made a gain, they start to believe. And so I would say it's through results, it's through consistency. If you're trying to remove fear from the organization, you can't be great 25 days a month and then scream at people the other five, right. Because the trust is broken. So I think it's through consistency, it's through, as I said, results, it's through follow up. I think it's really around doing what you say you will do in whatever element of the business. And I think also if things aren't working, you can't pretend that they are. So I think transparency is a big piece.