Ashish KothariMake flourishing your competitive edge

Is AI a tool, or an intelligence that needs a leash?

13 Mar 2026 · 1 min

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Ashish Kothari argues AI needs governance because it shows emergent intelligence beyond simple tools. He pushes for three things: personalization that truly understands users, testing whether AI interventions actually work, and safeguards to manage unpredictable behavior.

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I think so this notion that you talked about is like, one is personalization, really know the person. Second is interventions. Does that actually work for that person or not? And I think the third piece that you highlighted also is, I think is really, really powerful, which is, look, even if you did that, governance really, really matters, right? In the end, we don't completely understand these systems and where they might go. That's why it's not, It's intelligence. It's not just a tool. And so how do we make sure we are setting the right guardrails for it to not do harm?