Ashish KothariMake flourishing your competitive edge

Is "Do-Be-Do-Be-Do" the secret to high-performance leadership?

17 Apr 2026 · 1 min

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Ashish Kothari and a co-speaker argue that high-performance leadership alternates between doing and being. Kothari uses conscious breathing to center himself before speaking. The pattern, echoed in Frank Sinatra's "dooby dooby doo," means pausing to build awareness before you act.

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Even as I was reading, I was starting to breathe more deeply. And from that place, right, each of the words were kind of right away they caught me and I was like, wow, this is, this is gold. So friends, this notion of being is a really critical one.
Let me jump in here too, because I want, I don't want people to think that you and I are sitting on a mountaintop meditating, just being, because to me it's a, it's like Frank Sinatra said, right? It's, it's Frank Sinatra said, dooby dooby dooby doo. And that's, that's really the concept here from my perspective, which is Do, be, do, be, do, but take time to be before you do.