Ashish KothariMake flourishing your competitive edge

Is prioritizing wellness a moral obligation—or a financial necessity?

27 Apr 2026 · 0 min

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Ashish Kothari and Katina discuss her book arguing that employee wellness is both a moral obligation and a financial strategy. The book claims wellness investment may be the most critical investment a company can make, linking ethics directly to measurable business benefits.

Yes, and we'll talk more about that too. Exactly. So let's get into that actually. So talk about, you make a very compelling case in your book, Katina, around why investing in wellbeing, in wellness, actually is not, you don't, of course you should do it morally and ethically, but there is a very strong financial case for why this investment is maybe the most important investment as a company that you would make. Yeah.