Ashish Kothari explains how Crocs built trust through its mission of making people comfortable in their own shoes. The company created psychological safety so employees could bring their whole selves to work, matching the diversity of customers who come as they are.
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As I said, culture is built from the inside out. Our invitation, our mission at Crocs was everyone comfortable in their own shoes. And that was our sort of mission. And our external tagline, as I said, was come as you are. So we had to make sure we were living that inside the organization. And so I really believe that when people can come to work as their whole selves, they do their best work. And so we really focused on creating an inclusive environment where we could foster and really create a very diverse organization. It also represented our consumer base. We had an incredibly diverse consumer base. And so I think creating that inclusivity inside the workplace, again, was a way it ties back a little bit to the safety piece. It allowed people to be their true selves. And then you feel seen.