Ashish KothariMake flourishing your competitive edge

Stop being a "do-do" leader and start practicing the "Do-Be-Do" method.

14 Apr 2026 · 1 min

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A leadership approach inspired by Frank Sinatra's "do-be-do-be-do" teaches leaders to pause and breathe between actions instead of constantly rushing. The method cycles through doing, being mindful, and reflecting on how your presence shaped the outcome, which reduces stress and improves decisions with people and AI alike.

Chapters

Frank Sinatra said, do be, do be, do be, do. And that's really the concept here from my perspective, which is do be, do be, do, but take time to be before you do. So if a leader or an individual is not showing up with coherence because they haven't taken time to be and they're just do, do, do, do, do, do, do, that's to your point, a sympathetic nervous system place that in an exchange with AI is only going to get amplified, amplified, amplified, amplified. Take a few deep breaths, do some box breathing before you go into a meeting, and then execute. And then sit back and learn and listen. What happened in that meeting? How was it different? How did I show up differently because I took those breaths? Then execute again. So, it's a do, be, do, be, do, be, do.