Ashish Kothari argues small businesses should use AI to multiply productivity and enter new markets, not just cut costs like big companies do. SMBs have an underdog advantage if they treat AI as a growth tool instead of copying corporate playbooks.
Most big businesses are really today predominantly thinking about AI as a way to cut costs. It's true. Right. Increase productivity and I'm going to capitalize on it by cutting costs in the hands of small medium businesses. They don't have resources to cut, but what they can do. Right. They don't have that, but what they can do. If you're a small medium business, take this as an opportunity to 10x your productivity to be able to go after more markets, bigger value that earlier you were bottlenecked on. I love that provocation. It's a growth enabler for small medium businesses. It's a cosplay for the large guys. It should not be a cosplay for the big guys. It should be a growth play too. But that's where they're operating. So now again, underdog principles use AI for growth, don't use AI for cost. Yeah, absolutely.
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