Ashish KothariMake flourishing your competitive edge

The Secret to Creative Success? Stop Working Alone. #workplacewisdom #shortsfeed #workplaceculture

28 May 2025 · 1 min

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1:04

A short YouTube monologue (by Ashish Kothari) arguing that pairing people and rotating pairs during creative/R&D work boosts human energy and helps teams get unstuck. The speaker anticipates skepticism about apparent productivity loss (e.g., "cut your productivity in half") and reframes productivity by asking whether people are actually solving the right problems rather than just appearing busy.

Chapters

Just the simple construct of putting two people together, human energy begins to thrive. This construct, just that one of pairing and switching the pairs, that would be the last thing on earth I'd give up. It'd be like, you'd have to tear it out of my cold hands. Right? And so they're like, intrigued. Like, why do you think? You're the CEO, you're the guy who's managing the company, make sure they're making a profit. And you seem to have been willing for some odd reason, to cut your productivity in half to achieve some ethereal result, right? So what's the proof? And most people get that when you're doing creative, imaginative, hard R and D kind of work like we do, people get stuck a lot. If you actually did a time lapse photography of them over the course of the day, you'd be looking like they're stuck, like half the day. And even the day that doesn't look like they're stuck, the part of the day that doesn't look like they're stuck. The question you should be asking is, are they doing good work right now? Are they actually solving the problem they're trying to solve or are they going off in a wrong direction?