Ashish KothariMake flourishing your competitive edge

The Smartest $12 Trillion Business Move You’re Not Making with Ashish Kothari

28 Jul 2025 · 1 min

Watch on YouTube

1:17

Short excerpt from a YouTube presentation (Ashish Kothari) arguing that in high-income digital industries (example: SaaS) firms underutilize employees. The speaker gives an example: if average annual pay is about $80,000, the total economic value lost per employee is estimated at $14,000–$44,000 (roughly 20–50% of potential), and urges leaders to treat human capital with the same efficiency standards as physical assets.

Questions this video answers

$80,000

$14,000–$44,000

Approximately 20–50%

Digital industry — software as a service (SaaS)

Chapters

If you are in a high income country like the US and let's say you're in a digital industry, let's say you do software as a service. If the average annual pay in that is about 80,000, the total economic value lost per employee is about 14 to $44,000. Think about that, friends. That's close to 20 to 50% of value from your human capital that you're leaving on the table. That's massive. That's something that every person should take to their leadership team, or if you're a leader, should look into that. Will you accept your physical assets running at that level of efficiency? Imagine if your data centers, your fleets, your machines, your equipment ran at 12 to 50% of their potential. Would you accept that? So then why are we willing to accept that level of misuse unutilization of our people assets? We spend more on people than machines, dear friends.