Ashish KothariMake flourishing your competitive edge

This intervention works for janitors and surgeons alike (and you're probably not using it)

12 Sept 2026 · 1 min

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Ashish Kothari explains job crafting: letting employees reshape their work through three levers—changing tasks, altering how they work with colleagues, and reframing what their work means. Research shows it works across every job, from janitors to surgeons, and builds cultures where people feel engaged.

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job crafting is one of the most powerful interventions around high-performance cultures where people feel alive. It's giving people the agency to task craft, change their tasks, to relationship craft, and to cognitively craft to infuse more meaning at work, rather than spend the majority of your waking hours doing something that has no meaning other than earning you a paycheck. They've shown job crafting works In all jobs, in all industries, from janitors to surgeons to engineers to construction workers to teachers, this is present in every industry. And as leaders, running a session and actively creating an environment and helping people come alive is the biggest gift that you can give to your people, to yourself, to your customers, and to your shareholders, because it is truly allowing you to grow the pie.