Ashish Kothari says companies spend only 10% of transformation effort on change management, treating it as a communication problem with campaigns and training. They miss the systemic complexity underneath, which is why most programs fail.
If you think about change management as a profession, right, or at least how it's rolled, every transformation program, you're upgrading a system, you're doing a digital journey. There's a lot of elements of that that are complicated that can be figured out. But I think a common flaw I often see organizations do is they'll have 10% of the effort going on change, and the effort they're using on change, they're solving it like a complicated problem. We're gonna communicate this often. We're gonna do this training, we're gonna tell people, we're gonna have these posters, and that's gonna go across the whole organization. And then they wonder why it actually doesn't work.
Reducing Regrettable Attrition in Organizations by Fixing the System, Not the People Reducing Regret
