Could This ONE Simple Change Fix Your Sleep Forever?, Making Schools Healthy Again, and Why Your Air Filter Probably DOESN'T Work Right With Mike Feldstein

I'm Ben Greenfield, and on this episode of the Boundless Life Podcast.

A lot of people, as soon as they put Jasper in their bedroom, snoring immediately stopped. Like forever. They just stopped snoring. And like my favorite stories where husband and wife haven't shared a room in 5, 6 years because the husband's snoring and they're sleep divorced. They pop Jasper in the house, no more snoring. They're sharing a bed together again.

So is, is there a link that you know of between snoring and sleep apnea.

Welcome to The Boundless Life with me, your host, Ben Greenfield. I'm a personal trainer, exercise physiologist, and nutritionist, and I'm passionate about helping you discover unparalleled levels of health, fitness, longevity, and beyond.

Well, I got a, I got a Repeat podcast guest on today, the great Mike Feldstein. You guys, probably one of the most comprehensive podcasts ever done on air quality was with Mike. We went deep into like HEPA air filtration and what works and what doesn't. And Mike's been up to a lot since our last podcast. So, I wanted to have him back. All the shownotes including my last podcast with Mike in case you want to dive into the nitty-gritty technology of HEPA air filtration, I'll link to in the shownotes at BenGreenfieldLife.com/AirQuality. That's BenGreenfieldLife.com/AirQuality. I was in Austin last week and I show up to my hotel room. This is the second time this has happened when I visited Austin. And of course, hotel rooms are notoriously annoying when it comes to me leaving my pristine environment in Idaho and flying somewhere and walking in the hotel room and either it smells moldy and nasty and damp and dank or it smells clean but clean like the Christmas tree-shaped air freshener in an Uber, clean like, "Oh gosh, how many chemicals were used in here?" So, I always have one of those two problems, whether it's an Airbnb or hotel room. So, I check into my hotel room and I've got an air filtration system, a standalone HEPA air filter right there in the room running on turbo, smells fresh, smells clean. It was one of your units, the Jasper. So, thank you yet again for saving my ass and giving me clean air when I travel.

My pleasure, man. I've been thinking about doing this more formally as a clean air YouTube channel. You know, will be like your clean air sponsor. So imagine any time you're going to a hotel anywhere in the country, you or your assistant just flips us an email and anywhere you go, any time, there'll just be a Jasper in your hotel room when you travel.

Oh, well, I've thought beyond— I've thought beyond that. I mean, it's a great idea, but, you know, for the fringe 0.000 carry the trillionth 1% of the population who walks into a hotel room or Airbnb and thinks not just about air, but about the light bulbs and the lighting, about the electricity, the Wi-Fi, about wanting to have maybe a PEMF mat or grounding mat to sleep on, maybe a little bit of a countertop reverse osmosis system or a bunch of glass bottled water. I mean, some type of travel environmental setup where someone could literally go to a website, click, say, "Here's my hotel, I'm checking in. I want to walk in there and have air, light, water, and electricity all optimized." click go. I mean, it would be a little bit of a fringe business, but I feel like there could be at least, what, like 1,000 true fans who would use it.

So what I'm doing, that's— I thought about that and I'm like, this is a, this is a big lift for me. But what I am doing now, so Jasper's going to be in a lot of hotels in the next several months. There's a lot of hotels we've been making relationships with and they're all looking to start building out wellness suites. And I'm kind of consulting and advising them on this. So it's a lot of the hotels that, you know, um, really nice hotels. So we're working to have exactly what you said. So jaspers in every room, water filtration, no ambient lighting, high-quality non-toxic linens and bedding. Um, yeah, some red lights and stuff. So we're— they're, they're going to be building out these wellness suites, and then we'll have a directory online. So you'll like— in all the cities that you're used to going to, there'll be a hotel with a bunch of wellness suites, and they're trying to prove it out. And some hotels are actually going to— there's a proper hotel being built in Lake Tahoe right now, and they're intending to make the entire hotel like this, including everything in the minibar is going to be nonseed oils and gluten-free and high-quality snacks. So this is happening.

Yeah, I love the idea. And I've also consulted with some different hotel chains and people in the hospitality sector who are building out suits or rooms to accommodate exactly what you just described. And at the same time, I think, well, gosh, there's still so many hotels that aren't going to add a new suite and aren't even going to care about doing that. But it'd be nice if somebody who's traveling could just say, hey, whatever, I'm staying at Motel 8. I know the room's going to be crappy, but I still, when I show up, want whatever. 4 big boxes when I walk in with everything that I need to optimize my environment.

If anybody else out there wants to do this business idea, call me and we will be your clean air partner to test it out.

Leave a comment at BenGreenfieldLife.com/AirQuality. I'm too busy to set it up myself, but—

We got that muscle.

If somebody wants to start that business, I will totally support it, send traffic, and be a user. Hey, is it true, by the way, that you like went through a period of time where you didn't even have a phone or didn't have a smartphone or something like that?

It's very true, actually. When you and I met, like around, like I joined MMT around 2017. So between 2017 and 2020, 3 years, I had no phone. And yeah, it's, I had once my first daughter was born, I was in 2020. That's when I picked the phone up and tried this phone thing again. I think this is going to be the year where I go no phone again. I did a little test last October for a month and it went great. So, yeah, the big questions people would ask me is like, what about your relationship and what about your work stuff? But the benefits outweighed the negatives so substantially that I'm going to go back to no phone again.

Yeah. What about FOMO on TikTok? When you say no phone, do you like no phone?

Because they have this stupid phone. I didn't own a cell phone, period. I tried the whole, like, non-smart thing. That didn't work for me because when I go for a walk, let's say you're just going for a hike in the woods and an idea comes up. Often when an idea comes up, the— a person to share that idea with is the next thought. And then you quickly want to call them and get excited and share the idea and delegate and brainstorm or whatever it is. But I found that not having the ability to dump it, record it, converse with it allowed me to really I'd come back on that walk with a very, very clear thought, clear plan, or maybe it wasn't as important 20 minutes later. So yeah, no, no, no ability to communicate with other people when I leave my home or office is what I like. And that way, if we're going to meet at 1 o'clock at this place, like, I'll be there.

Yeah, it is a little bit of a pattern interrupt. I mean, there's obviously a little bit of convenience that you trade off for that, but How I would, you know, my wife is kind of like that, like rarely uses her phone, barely has any social media apps. You know, if you do glance at her phone, it's the one with like 1,000 unread messages and like 87 unlisted voicemails. I envy that. But at the same time, like, I like being able to run my business, you know, in between hole 9 and 10 of the frisbee golf course or whatever, just like check in, get a few things done. Or be able to crank out 20 emails in the back of an Uber. You know, I do find it to be convenient when it comes to maintaining momentum in business.

It's very convenient. I did find, though, that the team got really empowered because I couldn't bottleneck a lot of things. So also, I tend to work around a lot of other humans. So it's like, even if my wife Rachel couldn't call me, like, if she called other people, there's people around me nearby. With the devices. And I got really good at like, my head GPS was calibrating again and my ability to navigate the streets, my memory, just like, so when I did it in 2017, I did it because I remember sitting with my grandparents and I'm like checking sports scores and texting people. I'm like, my grandparents are probably on their last 5 years on the planet, which was true. They're not here with us now. And I'm doing silly stuff. So the, whether it was, yeah, sports scores or texting or weather or flights, just emails, like nonsense. And then I found myself Google Mapsing addresses 5 minutes away that I was walking to. I'm like, what am I doing? I was putting in there, like, remember to work out and cook dinner. And then I'm like, have a brain. It actually has a lot of these same features. And by outsourcing to them, to the phone, the brain features were atrophying. So I think it's a bit, a bit like trying it out, um, allows one to see how important that like little bit of productivity is. Also, if you have assistant or assistants who can kind of like be in close proximity, that can like do— I love going for a walk with someone and they're on the phone and they're doing the emails and I'm just talking to them while things get done. That's my ultimate most— that's my happy place.

Yeah. So, so ditch your phone, but hire an executive assistant to just follow you everywhere and and be your scribe.

Yeah, exactly.

Now, now, I, I, of course, playing devil's advocate here, also kind of like the Sherlock Holmes-esque approach of basically not— as he told Watson, and for anybody who's read Sherlock Holmes, when Watson tells Sherlock Watson's name, Sherlock says, oh, I'll do my best to forget that immediately. And he says that he does that because he doesn't want his mind just jumbled up with random facts or trying to remember certain things. And I will often use my phone as this external brain, get something out of my head onto a phone as soon as possible. But I can tell you, back in college, I think I got my phone maybe my sophomore year, but through high school and college, I would just walk everywhere. And I think this is kind of like an old Tim Ferriss idea with one of those little Moleskine journals, and I would just have a running list of things to remember. I just find the phone, you know, digitally and smaller to be a little bit more convenient.

I also use sticky notes a lot. So, like, if I have to remember to take something out of my— let's say it's like 9 o'clock at night, I'm getting ready for bed, I need to take somewhere something. I'll put the sticky note on my front door. So I'll put stickies wherever in my life they need to go so I remember the thing.

Yeah. Yeah, I used to use sticky notes quite a bit too. My mom actually, and sometimes I'm concerned she might get ink poisoning, she uses her hand and a pen. And, if you meet my mom, her entire hand is always covered with notes. Literally, that's what she uses is her skin.

We need to get her a non-toxic pen if that's such a thing.

No, seriously. I've not tested her for any type of—

Elk's blood or something.

Seriously. Well, speaking of toxins, since the last time that you and I talked about air quality, this whole LA wildfire smoke exposure thing blew up. And, I'm just curious how you think about that and your recommendations to people in situations like that. I know it's kind of a big question, but it was a hot topic, pun kind of intended, and I'm sure it will be again. So what are your best practices when it comes to wildfire exposure, and what did you learn during the recent LA epidemic?

Yeah, so I went— I flew out about 3 weeks after the fire to just get my boots on the ground, and I'm going back on Wednesday again to do some more testing. This time I'm going to go deeper. I'm actually going to do soil testing, dust testing, and air testing, maybe some water testing too, because you really have to do all of them to get a sense. No, this fire was unprecedented. Unprecedented. That's a hard word for me. Uh, this fire is like no other, um, because typically when you have the fire experience that most people have is a kitchen fire, it's a dryer vent fire, it's a localized— it's a house fire. So, or it's a wildfire where millions of acres burn and a little bit of smoke blows through. In this case, over 12,000 homes burned. Over 15,000 cars burnt. So if you think about it, like, normally with a wildfire, you have, like, trees burnt. It's not the most harmful thing. But everything, every single item inside those 12,000 homes also burnt. So every WD-40, every can of paint, Lysol, Clorox, Windex, insulation, drywalls, flooring materials, every car, you know. And California, LA specifically, has a lot of Teslas, a lot of electric cars. So now you have like 15,000 or probably 3,000 or 4,000 lithium batteries that got cooked. So that's why it's like no other, because we don't have a good data set on what happens when you burn 5,000 batteries that are 2,000 pounds each. So what you would normally test for doesn't even scratch the surface for this fire. And I tested like all kinds of different homes within a few hundred feet. All the way up to like 5, 6 miles away. And it was quite interesting, you know, in its best case, this whole thing will pass from an air quality perspective in 6 months. At its worst, this is here for years to come. So that's why I'm gonna go take some soil samples. The one thing working for LA is it's very close to the coast, so they have these big coastal winds that work like a big filtration system, pushing things out to the ocean. When it's in a valley like in in Kelowna up in British Columbia or Fort McMurray, Alberta, or more inland. They don't have those same coastal winds to kind of clear things out. But LA also doesn't get very much rain. So people there were like, oh, it rained, we're good now. I'm like, not so fast, guys, because like it rains, but there's still thousands of homes that are piles of ash. So I remember testing the air throughout the day and it was really varying hour to hour. Normally it varies a little bit, but it was all over the place because Every time that the wind would kick up, all those homes that are piles of toxic ash are now sent up into the air. I saw, um, in Altadena, there was cars that were completely burnt and there was these molten aluminum rivers going down the street because these wildfires burn at about 1,800 to 2,000 degrees. That's typically the temperature of a burning home. And aluminum melts at about 1,200 degrees Fahrenheit. So like, Every single thing was— and if you have an aluminum river, imagine how much airborne heavy metals we're talking about here. So I get asked all the time, like, should I leave LA? And it's a really, really hard thing for me to answer here because it's like, I don't think it's black and white. But if you're not attached to LA and like you were kind of already on the fence, this would be enough of a reason for me to push myself over the edge. It would definitely be a time to be— this is a time to be doubling down on your water filtration. Doubling down on your air filtration, really thinking about that, opening your windows a lot less. And now, you know, people stopped. It's like, it's like it's distant news. When I was in LA a month after the fire, if you were just like driving around, no one's like, you're either not talking about it and it's old news or your life is in ruins and you're like staying at a hotel for the next 6 months.

Yeah.

Which is just a crazy situation. That city is so large.. And yeah, I met a lot of people who lost their homes when I was staying at the hotel. And the people who I, I think really don't get the coverage and don't get the love that they deserve, the people who lost their homes, 99% out of the time, they're gonna have their homes rebuilt. They're gonna get a fat check for all their contents. There's no really arguing what happened. If you were a few hundred feet from a home that got burnt, insurance is like, get back home. You don't get a new home. Your home is just— your home is messed. So for anyone out there who was in really close proximity to the fire, so remember I said aluminum melts at 1,200 degrees. Well, once you're around, if you're at 1,000 degrees plus, which you would be if you were in close proximity to homes that were burning, the steel in your home is likely at 50% integrity. So insurance companies are going to try to tell you to move, move home and everything's okay. And you really want to fight for your rights here. And this process will be a long one, but it's worth it because you want to get a structural engineer to come out. Likely your roofing structure, your home could be swaying, it could be shifting, your window seals could be blown. Just because your home looks okay, it doesn't mean it's okay when it took on that kind of heat load. So actually, for anyone who's interested, I created jasper.co/smoke. Pr.co/smoke. I was spending hours one by one talking to everybody, so I shot like a 2-hour course. It's free. It's choose-your-own-adventure style, so you don't have to listen to the whole thing. It's— we have a table of contents. So whether you lost your home, you're trying to assess your home, you're trying to detox your own home, deal with insurance, deal with contractors, your home got water bombed by a plane, any of that, jaspr.co/smoke. I have a bunch of free resources on how to navigate all that.

That's incredible. I didn't know you put that together. The aluminum melt-off thing, how much of that do you think, you know, just aluminum alone is obviously an issue, but I'm sure there's many, many other metals and contaminants. Do you think that affected the water supply or affects the water supply much?

I do. I do a lot. Also, if the soil is contaminated, then it gets into the groundwater. And the standard things that cities are testing for in their water, it's like bacteria and chlorine and a few other things. But that's why everyone's like, how's the air quality? I'm like, yeah, it's like going to your doctor and be like, they did a blood test. You're like, what did you test for though? Like, so in this situation, we really need to expand the scope of what we're testing for. So I personally think that it would be surprising because what do they do when the water quality is contaminated? They just throw more chlorine in it. Like, that's how they typically deal with this stuff. So yeah, I would, I would be drinking bottled water exclusively for at least a year and I'm going to do soil and water testing, getting like really good carbon block or reverse osmosis, which is obviously an expense. Yeah, this is a good time to be doubling down on your water filtration.

Okay. So, I'm assuming that let's say your home didn't burn down and there's smoke. And we're not just talking about LA, obviously. There are podcast listeners who I know have to deal with wildfires in their area that as you astutely noted often go beyond just wood burning, go beyond just organic matter. I imagine that smoke must at some point settle down after it's infiltrated into an indoor environment and be on things like your furniture, your floor, maybe inside your HVAC system, et cetera. What do you do if you weren't going to move? How would you go about just cleaning up your environment?

Like a detox, a home detox.

Yeah. How do you detox the home?

So, I'll say the long answer, I went deep on it in the kind of smoke course I put together, but I'll give you the abbreviated version now. So if you had any ash or soot at any point visibly inside your home, typically you would see it in the windowsills. If you had that, then you're in the category of you should be having an insurance claim. This is a full insurance claim. You need— like, they're going to detox your home. They're going to rip out carpets, insulation, paint your house, replace every soft material. Most people aren't in that category, but they were in LA. It did smell smoky. Their home smelled smoky. Now it doesn't. You still need to do a smoke detox. So what does that look like? So definitely getting your ducts cleaned is a great idea. You definitely want to get that done. You also want to get your HVAC system serviced and cleaned. So pretty much any HVAC contractor will do this. They'll come, they'll be there for 3 hours, they'll open it up, they'll clean it. Doing this back to back is also a really good idea. You want to get all your carpets, bedding, and couches steam cleaned. Just pull out all those toxins. Do a heavy— you're doing a deep clean. That's what's happening here. All of the clothing in your home, typically this is the way I would— I like to approach it. And I also, I detoxed hundreds of homes after wildfires. So this is not Mike the Jasper guy talking right now. This is Mike the wildfire detox guy talking.

We talked about that in our former podcast. Just for those of you listening, definitely pair the other podcast with Mike with this one because we got into his whole background in mold remediation and wildfire experience. But go ahead.

Yeah, that, that first part was basically like Air Quality 101, air awareness. If you haven't been connecting air quality to your health, you're thinking about water, you're thinking about food and exercise and some sun, and you're trying to do all that. That last episode was just really Air Quality 101. So if you didn't hear that one, pause this one now and go back to this, the first episode. Because this one's going to build on top of that. Um, so yeah, to detox a home, you'd want to get all of your clothing— you'd bag up all your clothing at the same time and you would take it to a dry cleaner, get it all cleaned. While that clothes is out of your home is when you want to do all your steam cleaning, your HVAC, and your duct cleaning. So you can coordinate that all in like a 1 or 2 day span. This way you're not recontaminating stuff because So your clothes is out of the home being cleaned, HVAC and duct good to go, get all your steam cleaning done. That covers the big stuff. And then you want to do a deep clean. I would personally recommend investing in a HEPA vacuum and not a Dyson HEPA vacuum. Those are great for your daily driver, but there's a vacuum that's called the GD930, GD930 by Nilfisk or Euroclean. This is the same vacuum I would use on mold remediation. Asbestos, wildfire smoke. This is like a restoration contractor-grade vacuum. These used to be like—

I gotta ask you, by the way, I gotta interrupt real quick. Is this like a $10,000 vacuum? I mean, what was the cost here?

$599 now. Oh, this used to be like— it used to be like $1,500 plus. Now they're like $500. They're very reasonable. So, okay, this is the vacuum that I would recommend. This is like your monthly or your quarterly. This is not your daily driver. This is the deep clean vacuum. And if you were to hire someone to come out and clean it, you'd pay way more than that one time. Um, it has a serious HEPA, real HEPA filter and a HEPA bag. It's heavy duty and it has way more suction power. It's great for carpets. It's good for stairs. It's good for walls. It's good for furniture. So I would do a once over in your home with the deep clean. And this is just a good thing to own. You'll have it forever. It's built like a tank.

And what's it called again?

It's the GD930.

GD930.

Yeah. And like any— a lot of different like restoration and online guys sell it. I think Amazon even has it. It's between $499 and $599. And I think it's really worth it. You'll have it forever. And even in restoration land, I only had to change the filters every few months. Like if you have it for personal use, you'll never have to change the filter. You're good forever.

Okay. I'll link to it in the show notes too. Okay, so, so we got a good vacuum cleaner.

So yeah, we're, we're, so, you know, we got the steam cleaning, we got the clothes cleaning, we got the ducts, we got the HVAC, we're HEPA vacuuming everything. And then I would just do like a good deep clean. So if you have the time to do it yourself or, and, or you're on a budget, then this is the part you can do yourself, or you can just hire a cleaning company to come in and do a deep clean. This is similar to what you would do after a renovation and there's dust everywhere. In this case, you can't see the dust. It's too small to be visible to your eye.. But this is like, you know, 3 cleaning cleaners for like a day. If not, though, this is— it's a good time to wash all your dishes, go behind the cabinets, pull out the bedding, like spend a day or two and do a really good deep clean of your home. And this is what everyone should be doing. And the HEPA vacuum is essential. People now, if we go to New York City right now, and a couple summers ago it turned into the apocalypse there. The wildfire smoke from Canada blew through. Even now, if somebody was not filtering their air in New York, which was thousands of miles away from the fire, their bedding, their couches, their carpets still has hexavalent chromium, PAH, and a lot of wildfire smoke contaminants. Because if it gets into your, your porous materials, it doesn't get out unless you detox it. It's going to stay there forever or for a very, very long time. So it's like the smoke came in your home and then a week later it didn't smell anymore. It's not because it left. It's because it got embedded in the fibers of your home. And that's why doing a very active deep clean is essential.

Um, unless you're like my grandma who had all of her furniture covered in plastic.

Real— if it was airtight, you're good. And a lot of people even had 3, 4 Jaspers in LA. But if you lost power, they weren't working. And a lot of people lost power. But there was a girl named Ashley. So when I went to LA, I did a bunch of testing, including going to Jasper customers and just checking in on them and seeing how everything was doing. And this was a really cool situation. I mean, bittersweet. None of this was happy stuff, but I want to make sure Jasper's doing its job. There was a girl named Ashley and a guy named Javier, same apartment building, one floor apart. She had a Jasper. He did not have air filtration. The particles in her apartment were about 200,000. His was 1.4 million. Hers had no odors. His place still stunk. So his place was like borderline not livable. And her place was quite pristine. She did not lose power. She lived in Santa Monica, a couple of miles from the fire, and she just had one Jasper in her living room on smart mode.

Just, just a single Jasper.

It was probably about an 800, 900 square foot apartment. Uh, but one Jasper on smart mode, you know, because it detected the smoke and it was running on full speed the entire time. There was a couple in New York, Brooklyn. Their apartment building had a fire and everybody escaped but their dogs, and the whole building filled with smoke, and the building did not lose power. They came back a few hours later with the fire department, and the dog was like in the closet, in a small bedroom, right beside the Jasper. The Jasper's cranking, and the dog survived. We did a Zoom call with them recently. We're going to, we're going to publish, publish that call soon. But yeah, it was, you know, originally my background being in wildfire smoke and mold, I made Jasper not as an air purifier. It's truly an air scrubber. An air scrubber is what we would use for mold and fire. And that's what I was trying to create with Jasper, an air scrubber. So this was the first huge fire of its kind where I was able to say, because my hypothesis was like, You can't have these big, ugly industrial air scrubbers. They're too loud. They're too ugly. They're very expensive. They're very cumbersome. But if people in areas that are susceptible to wildfire smoke just have Jaspers in their day-to-day life, when a horrible air quality smoke event comes through, how does it hold up? So I was very pleased to see how it performed. And now she doesn't need to do a deep clean at all. She's good to go. So she's now saved thousands of dollars on a deep clean and a big headache by proactively filtering her air. So This was a blessing to see.

Yeah, Mike, what's the difference between a filter and a scrubber?

It's a great question. Um, it's a little vague, but it's basically the— so they can both be HEPA, they can both be fans, but a scrubber is more industrial in its nature, you know. So when it's typically made from metal, it has much more commercial-grade parts. It's like, what's the difference between like a residential sauna heater and a commercial-grade sauna. The resi— the commercial one can work 10 hours a day. It can heat big. It's like designed to take a beating. It's just commercial grade in its intent. Higher quality motors. It operates quieter. It's designed to be used for mold remediation. An air purifier, it's really designed for a little bit of dust, a small space, like a little humidifier in the corner. An air scrubber is designed to scrub the air and clean it on a higher level. So it's like, you know, like an F-350 versus an F-150. Like, it's just a lot more of a workhorse. It's a more heavy-duty machine. So the vision was to make the world's first air scrubber designed for your home. So aesthetic and quiet, but heavy-duty in its nature.

Okay, so standalone air filtration like Jasper aside, let's say someone were doing like a new home build and they lived in a polluted environment or an area where there was wildfire smoke. And they had the option for their HVAC system to have not just air purification, but the way I understand it from a little bit of research that I've done, you can also add air scrubbing as a feature to a home build for an HVAC system. You could go beyond just air purification and add air scrubbing, and that would be a more thorough solution.

So, it's good in theory. Jasper originally, we tried to— That was the product we tried to come out with. And we pulled— we didn't launch it to the public because it was not as effective as we wanted it to be. And the reason that is, is you want a home to be energy efficient too. So that means your furnace and air conditioner you want running maybe 10 to 30% of the time, especially in like a temperate climate. So when that HVAC system is not running, the filtration is doing nothing.

Yeah, mine is set, by the way. I have the setting— sorry to interrupt— in my home. I do have an HVAC system. I've got like 5 Jaspers spread all over the house because I'm just a nut about air quality. But then for my HVAC system built into the home, there's a setting and I have it run for 15 minutes every hour. So I guess I'm running— so I'm like 25% of the time mine's running.

So you probably have an ERV or something. ERV or HRV. Yeah. Which is great. I recommend that for everybody. It is— that's ensuring your home's breathing. So Jasper cleans the air. That system is going to help with airflow and fresh air coming in. I mean, if it's a bad allergy day or a wildfire smoke day, good to batten down the hatch and turn that feature off. But so, yes, it can be engineered in to run that way. If you're building a custom home, there's definitely custom solutions and a bunch of things to consider. Like just make sure you're dealing with an HVAC contractor who's like really well-versed in air quality. But no matter what, you still always want portable in the bedrooms and in the place that you need the most.

And they really— the kitchen, the kitchen, like we described last time. I won't beat that horse to death because we did in the last podcast, but every time I cook, my Jasper's in the kitchen in smart mode. And again, it's crazy when the little screen shows the PM2.5 that builds up. From like literally like frying a fish on the stovetop for the next hour.

So like if the HVAC system was doing the full job, let's say, then Jasper shouldn't turn red at all. But the fact that it is means it's a good thing to have.

Yeah. Yeah. Okay. So, um, when it comes to the air quality thing, one thing that we didn't talk about is both— well, there's two things actually I want to touch on here. One is there's a series of studies that have come out. I believe the name of the study is COGFX, and it links air quality to cognition. I also want to touch on sleep, but what do we know at this point about cognition, mental productivity, and air quality?

A lot, and we're going to know a lot more. I'm going to start doing a bunch. Me and Jim Quick are going deep down the rabbit hole here. To do a lot more on this front. The best study I know of, and there's a lot, but they took a bunch of grandmaster chess players and they looked at the game theory optimal quality of their move and the quality of their chess moves was very correlated to the air quality. So as the air quality got worse, their performance in chess went down. And these are like you know, mathletes. These are like brain athletes, high-performing folk. Um, so there's a lot of air quality studies that tie air quality to absenteeism. There's a lot of new studies that tie air pollution to dementia and Alzheimer's. Um, because naturally, like, if you're— if you— if the only fuel we have to fuel our minds, and that never stops, and fuel our sleeps is air quality. So if we aren't fueling our body with, with the cleanest source then naturally our output suffers. So there's two ways of approaching studies. I like the— there's— I like real-world studies. So 99% of studies you see out of like filter products, they're mostly nonsense. They're testing the filter in an isolated chamber. It's not even in the machine. I like to do studies where it's like, if we're doing a mold study, well then the room should be filled with mold spores. You should turn on the Jasper and measure it and see how much mold gets removed. Just like real-world stuff. So. On our website now, we have our newest study. People can check it out at jasper.codes, uh, on our, on, uh, on the Jasper page. Um, they filled a room with mold spores. It was a 500-square-foot room with 8-foot ceilings, which is important to note. And after 1 hour, there was 97.1% reduction of mold. And within 3 hours, there was no airborne mold detected whatsoever. Um, on the sleep front, We did a study also since last time we spoke where we gave 150 Jaspers to people who have been using Oura Rings to track their sleep for years. Okay. But they weren't filtering their air. And we did a 1-month study. So we did the first week, no Jasper, just like assess the baseline. Weeks 2 and 3, Jasper was on in the bedroom on fan speed 2. And then the final week they turned the Jasper back off. It's actually hilarious. I have a lot of emails from people. Being like, it's been 2 days, can I turn it back on, please? I'm like, no, you can't. Because it's like being like, drink clean water for a week and then I need you to drink tap water. Like, they're like, no, I don't want to do this anymore.

Right. It's almost like one of those studies where they, they start the treatment. The treatment's so efficacious that the people who aren't receiving the treatment go downhill so fast they almost have to call off the study due to the unethical nature of the study.

Yeah. So the, uh, the data was awesome. And thank God for AI. It would have been really hard to compile, but we were able to take 150 people's Oura data, throw it in AI to get, get the output. The average person slept 25 minutes more per night with 18% more deep sleep. Now, I will caveat that this was driven by the worst performing sleepers. So I bet you, for you, we probably squeeze you an extra like 3, 4 minutes a night. Maybe like you're going to be on the margins because you're already— you're sleep optimized intensely. Whereas someone who's only sleeping 5.5 hours a night and they're restless and they're up all night. A lot of people, as soon as they put Jasper in their bedroom, snoring immediately stopped. Like forever. They just stopped snoring. And like my favorite stories where husband and wife haven't shared a room in 5, 6 years because the husband's snoring and they're sleep divorced. They pop Jasper in the house, no more snoring. They're sharing a bed together again. Another guy was like, ahem, ahem, ahem, 100 times a day. And they had one Jasper in their home and he hasn't done it since. But when he travels—

wait, I want to double-click on this real quick because sleep apnea, usually that will be attributed to overweight or obesity impairing the airway in some fashion. Some type of biomechanical abnormality in the cervical spine or the jaw that might be restricting the airway. But, the air quality piece is interesting. So, is there a link that you know of between snoring and sleep apnea and air pollution or air quality? Or is this something that you guys just found out on your own?

Honestly, this is something we've just stumbled on. But now, we're probably getting— even if people just go to our website, we're getting at least a review or two almost weekly. About people who aren't snoring anymore.

Yeah, this is super interesting because, I mean, surely you know about the mouth tape and how many people anecdotally reported drop in sleep apnea and snoring from something as simple as humidifying and cleaning the air through the nose, getting more nitric oxide production, et cetera, during sleep. So, what you did is almost created a piece of tech that might simulate something similar to nasal breathing during sleep.

And both is the best. So a lot of people, they tape their mouth and they filter their air. And if you think, like, I know some folks— how crazy is this— CPAP machines. And the amount of— I know some, like, fit bodybuilder type dudes in their early 40s who are now using CPAP machines. And how crazy that someone literally needs a machine to breathe at night to, you know, project air down their throat, and it doesn't have an air filter. The guys who sell CPAP machines don't sell air filters. It's like, maybe if that person's having a lot of trouble with their airways, maybe clean air would be a good place to start. Or even if they're also using a CPAP machine, this— the filter is like the size of a quarter. It's like designed for like big particulate. But to me it would be table stakes. We need a breathing apparatus to sleep. Let's have the cleanest air possible to support that process.

Okay, got it. I want to ask you a product competitor question. And this is fresh on my mind. I hadn't even thought about asking you this question because usually for a few weeks leading into a podcast, I'm thinking about the questions I want to ask people and jotting it down, not on my hand, on my phone. But I was at a home 3 days ago and I was recording a podcast at this person's house and they were big into health and in the health industry. And they had a whole bunch of AirDoctors around. Now, I don't want to create a podcast in which we're talking bad about other people, but I want to provide a fair comparison because I know that's another very popular air filter. I actually have an AirDoctor. I think I have two of them. It was what I used quite a bit of before you and I talked about Jasper and I started to use that a little bit more. But what do you think about the AirDoctor? Because that's a big one in the health industry.

Yeah. So it's a good question. It's important to note that It's a brand, not a product. So they have, you know, they have like 5 to 7 different air purifiers now. So their new ones now have Wi-Fi on them. So right off the bat, we don't do Wi-Fi, we don't do Bluetooth, we don't do apps.

Yeah. And, and by the way, you've got the dark mode, which is good because like there's so many devices that show up to my house. I literally from Amazon have a whole Christmas wrapping-shaped sheet of red light stickers that are red light paper that I use to cover up all of the bright lit screens on products that I use because nobody thought about the night feature. I do like that you guys have the night mode where I can just push the light button and it turns off, but then the Wi-Fi like you were just describing, that's another issue.

So that's one. And I mean, you know, they, they're, they're okay. It's a fine product. It's better than the $99 little stuff you get on Amazon, Walmart, for sure. Their Air Doctor 5500 is actually really good at cleaning the air. Very, very similar in performance to Jasper. That's their like $1,000 model. The smaller ones, you know, they just kind of like— a lot of these guys that have air purifiers that are $99, $199, $299, like they just don't really work. They don't move enough air. It's like trying to pull your boat or your trailer with a sedan. It's just not big enough to get the job done. Their big guy Cleans the air really well. My problem with that one, and I, I was testing it in our living room and then my wife's like, when are you gonna be done testing this air conditioner? It, it, it's bright white, shiny plastic, um, loud buttons, and then it has filters on two sides. So what that means is, um, it can't go in against the corner. It can't go against the wall. It has to sort of sit in the middle of the room. And if you look at the Air Doctor on the filter, it literally says in the filter thing that you have to vacuum it monthly. So because they use a much, much, much lower grade filter, like Jasper's filter is like 4.5 pounds. It's industrial grade. Their filter is like a furnace filter. It's like half a pound or a pound. It's not a very intense filter in there. So that's why you have to vacuum it each month because it gets clogged up. So it's great for social media to be like, look how dirty my filter is after a month. I'm like, a good filter shouldn't be that clogged up so quickly. So the filter is just— if anyone looks at them, you'll see a huge, huge difference, especially just in the weight and the performance. Um, vacuuming it each month— so there's two sides, so theoretically you'd be vacuuming it 24 times a year per Air Doctor. So if you have four of them, that's like 100 filters you're vacuuming a year. Um, another big thing is they only have a one-year warranty. We have a lifetime warranty. And I'm just a big— I, I think brands' warranty should match the, the So we built Jasper to last 25 or 30 years. So we put our money where our mouth is. If it breaks, we ship you a brand new one. You take the new one out of the box, you put the old one in the box, you get a prepaid shipping label. We send UPS to pick it up from your front door. Um, a lot of companies is like, you need to have the box, you got to send them videos. You only have a 1-year warranty. So if your Air Doctor fails after 366 days, it's so sad, too bad. Um, and sensors will eventually fail. And then the smart mode won't work anymore. So, like, you know, my background, I was a restoration guy, so I was just trying to make an air scrubber designed for your home. They're really a— they've been around for 20 years, you know, infomercial space. They make water filters, they make diffusers, they make lots of air purifiers. So they're a fine company. But we just obsess over doing one thing, making the world's greatest air scrubber for your home. And just being, you know, we're like the taco truck for your air. We just do one thing awesome.

Yeah. Okay. I got it. So, so Air Doctor's decent product, slightly more upkeep required. Some models have Wi-Fi and then there's differences in the warranty.

Although there, if you, if anyone goes to their website, they're actually cloning the Jasper now. Um, they're making a, an Air, a Jasper clone. It's on their website right now. However, if you look at that, that, and I mean, I'm flattered, you know, imitation is the best form of flattery. So right now they're doing a preorder. It's basically Jasper's twin. However, it's plastic. It's got a little small filter inside and just very cheap parts inside and out. So they use the same shape and the design. It has no screen. It doesn't show you the air quality in real time, but at least it looks nicer.

Yeah. Oh, by the way, so I do have a product feature recommendation for you. I don't know if you saw my recent podcast with Brian Hoyer. We went through my whole house.

Yo, we talked about the vent things to you.

Okay, good. Including the jaspers. We changed up the point. And it was not just your product, it was pretty much almost I think every product in my home tested out really good on the EMF until you get to the cable. Yes. And apparently, it's very difficult to find cables that are shielded so that you're not getting some dirty electricity coming off the cable. And even we even tested the Jasper. So it appears that it might be a cool product upgrade to actually make the cable, you know, like, like the, the what plugs into the wall to be a shielded cable. Did you talk with Brian about that?

It's already done. So, oh dude, I saw it on your Instagram. At that, at, at, um, at Tim's, uh, Health Optimization Summit last week when you were in Austin. I went up to Brian Hoyer. His booth was right by ours. I'm like, dude, we gotta talk. Um, he came by the booth. We tested it a bunch. We shot some content together. Um, so we're, we're, we're, we're moving to all shielded cables now. Like, that's the thing, because we only do one thing, we can, we can ingest and implement feedback rapidly. Um, yeah. So we're moving to a shield cable. Shielded cable. The good news is the, the EMF was only radiating off of it, you know, a foot or so. So if it's like, it's not super problematic.

If it was plugged in next to your bed, it might be an issue, right?

Yeah. Other side of the room, a few feet away, it's okay. But I'm like, hey, even let's, let's do it all. Why not? So we are now upgrading to shielded cables and we're sending Brian a couple Jaspers and he's going to do a bigger, a deep dive on it. But yeah. That product change has already been made.

Yeah, that's awesome. Obviously, it's a little bit of an investment on my part, but I'm literally buying shielded cables from Brian to replace every single cable for— that plugs into my home because the home itself is built really well. But then after building the home, you know, whatever, we move in the red light bed and the things that are plugged in next to my desk.

And you're in there now, right? You're in the new place.

Yeah, we're in there now.

And does it feel awesome?

And so Oh, it feels incredible. Yeah. I mean, my only problem is like when I travel, I'm often craving being home even more because I just feel so good and sleep so good and, and do so well. I mean, I have so much energy.

Tell me about it.

Yeah.

Yeah.

So, yeah, it's incredible.

We just optimized too, and now I don't want to go anywhere.

Okay, so while we're still being careful throwing people under the bus completely, while you were talking about the Air Doctor, I thought of one other that I actually wanted to ask you about, Molekule. Okay. This is like the sexy-looking space-age kind of shape, similar to the Jasper. I don't hear people talking about it as much nowadays, but it's still a big thing. I saw it at a wellness facility when I was in Austin recently last week. What do you think about that one, the Molekule with a K?

Molekule with a K. So they were the first cool, sexy air purifier, I'd say. They came out in 2016. And where they started to where they're now is a, is a big difference. Um, because none of the founding team is a part of the company anymore. Uh, they raised money like 12 times and they were San Francisco based. So all their investors were software investors, not, not hardware, not filtration, not restoration, software guys in San Fran. Like, oh, it's like a software company, subscription revenue. And they were trying to treat it like that. So. Bunch of Facebook ads, you know, they would like lose money for the first like 2 years hoping to make it back later. And they made these claims about PECO technology. Their whole message was HEPA technology has been around for 70 years. It's ancient. No one's innovated. We don't filter, we destroy with PECO technology. Meanwhile, they still had a little tiny HEPA on board, and that's what was actually doing the filtering. They went really downhill when Wirecutter did a video on them that said worst air purifier we ever tested., and like, no way, like 199, yeah, like million views or something. Like $199 air purifiers were crushing it. And they, the auto mode was just medium. It had no sensor. The auto mode was just medium. Um, so 10 out of 10 on the design. Crushed it. Similar to Dyson.

Oh yeah. Looks cool. Beautiful.

Looks amazing. Great design. But I'm like, I feel like they went design first and functionality second. So yeah, now we're in a situation— they raised— they were acquired recently by a public company and they were losing $9 million a quarter. And then they blamed the failure of the company on, on like the homeless problem outside their office in San Francisco. So I got to give it to them. They try to innovate. I don't know. But Dyson also filed— Dyson got a class action lawsuit started against them. So I actually had bought a Molekule to test it out. Even pre-Jasper. So everybody got a little bit of money back because once it proved that Pico technology didn't work and they lost this class action lawsuit, everybody got a little refund. So they, they, uh, don't really clean air.

What even is Pico technology?

It's like photocatalytic stuff. I can't remember exactly how it works, but like the idea of saying that, like, just because something— it's a good message, you know, HEPA's old, no one's innovated. But like, you know what else is old? Like wood, concrete, water. Like, just because, just because some things are old, that sometimes that's the tried and true. And when I, when I was seeing all their new technology, I'm like, if Tesla, NASA space station, and surgical operating rooms are all just using HEPA, maybe we'll just roll with the fundamentals. So Jasper doesn't use any fancy technology. We have tried and true HEPA, activated carbon, a big-ass fan, and a big-ass filter. Same thing I used when I was remediating mold. So that company's just like, it's confusing. I don't know who's running it anymore. Yeah, but they had their moment. Yeah.

Okay. So I have like a more like esoteric woo question for you, but like everything that you create allows people to spend more time healthier indoors. But, how do you tackle the idea of just modern indoor confinement in general? Because you have a company that would allow people to spend more time indoors and yet we know unless there's wildfires outside that it's a good idea to be outside. How do you tackle that mentally or in your own routine?

Yeah. So, the best air purifier, our logo, if anyone's watching our video, it just looks at the brand, our logo is a tree in a mountain. Like, our logo is a tree because the original— the best air purifier, the best air filter, air scrubber of all time is nature. It's the wind, it's the sun, it's the rain, it's the rain, and it's trees. Unfortunately, we built our home so tight that we left nature outside. So you cannot beat nature. The reason— there's a reason why when there's that huge wildfire smoke cloud and eventually it's gone, it's because like the oceans and the trees filtered it. So you cannot beat outside, and nor would I try, being this— the reason Jasper exists is not so you can spend more time inside, it's so the time that you do spend inside is a much cleaner environment. And if wildfire smoke is getting more prevalent and homes are tight and there's mold, or you're, you're in a tenant situation and you're always going to have some mold and some allergens, you know, the pollen, pollen outside and mold outside, no problem. Nature takes care of it. But because our homes are built so tight, all that shit comes inside and gets trapped inside. So I'm a huge fan of being outside. Open doors, open windows, unless it's too hot or too cold or a high allergy kind of day and you don't want to trap it inside. So yeah, outside's the best. You can't beat that. Unfortunately, we pollute a lot. And there's, you know, like you said on the pod last time, where do you think the rubber from the tires and the car goes? Like, that shit's in the air.

That just magically disappears.

It's gone. Just because you're not using bounce sheets and chemicals, if your neighbor is and your neighbor's spraying glyphosate, that's coming inside too. So yeah, outside is number one, no doubt about it. Um, the idea is to create— like, the cool thing about an indoor space, the bad thing is that humans spend like 95% of their time indoors generally, especially in colder climates. The good news is your home is the one environment you can control.

And the two things that I'm happiest about Jasper that until we come out with the box that you can get shipped to the hotels until then, then we're good and we will.

Somebody will hit us up. So when I get reviews that people's sleep is completely changed, that's like as happy as I could, except for like playing with my kids and being with my family. Business-wise, there's nothing that warms my heart more than someone sleeping better because, like, I think biohack, health hack number one is sleep better. So it's like, just do what you have to do to sleep better and everything else will follow that. And the other one is when people suffer from seasonal allergies and the allergens are real bad in Austin, they're bad in a lot of places. Often people's seasonal allergies are just gone. Why? Because humans are like, we can take some stress, we can take some mold, We could take some pollen, some allergens, you know, some asphalt renovation work by the contractors or going by a construction site. Ew, that smells toxic. We can handle that. The problem is the 24-hour-a-day beatdown. So there's more pollen and pollution often in your home than outside. So the reason I think a lot of people have a lot of chronic health issues, not the whole thing, you know, I'm the air guy, so I'm approaching it from that lens. But you're breathing all this toxic stuff 24 hours a day. So when your body is trying to rest, recover, heal, consolidate memories, work on your gut, work on your muscles, do all its good natural healing process at night, you're breathing in mold and pollen and toxins and chemicals. So your body's still playing defense all night long. When you can— in your bedroom, if you look at the air in your bedroom, there's a lot of toxic stuff. And that's your sleep fuel. That's your recovery fuel. That's your healing fuel. When we turn your bedroom into a clean air sanctuary, your body goes deeply parasympathetic. Your sleep improves, your fuel's cleaner. Now your body recovers, your stress loads come down. And then because of that, you, you would think, oh no, the contrast is now bigger. So the allergens are going to be a problem outside. That's not how it goes. A lot of people's seasonal allergies just completely go away, even when they travel, when they go outside, when they come inside. Because now 8 hours a day or more, if they have clean air throughout their whole home, their toxin burden's coming way down. And then they're more resilient people and they're just feeling better all the time. Inflammation goes down.

Yeah, that makes sense. Sympathetic nervous system downregulation. So you're a little bit less hypersensitive to really a lot of things. Allergies, though there's no research behind this, arguably EMF, et cetera. You know, it's kind of like the perfect example of this is Put yourself through a toxic day, maybe poor sleep, junk food, a couple of arguments, some email and emotional stress, and see how you feel doing, if you do this, your typical cold plunge on a day like that versus a normal day. If I'm stressed out and I've had a really awful day, a cold plunge really sucks. I'm like 20 seconds and literally want to climb out of that thing because my nervous system is not really resilient. Whereas if I have a good night of sleep, decent day at work, good emotions, good relationships, I can go plunge and just sit in there like it's a bath for 4 or 5 minutes. So, that's kind of a silly but I think effective litmus test.

Yeah. And just to conclude on that, air filtration is awesome, but generally indoors, I think the goal should be, and like, to make the indoor environment be as close to outside as the, as the natural environment. So a lot of homes, you know, there's very little natural light, there's carpets, there's synthetic materials, there's toxic cleaning chemicals, then the air is bad too. So I believe Jasper, going back to our logo being a tree, we want to give you the air. That's why we don't add things to your air. We only filter things out. I want the air that nature intended me to have. So we just filter stuff. And I think the goal with home design and things and building design should be to get as close to the outdoor environment. Of course, we want thermal comfort. We don't want to be too hot or too cold. But outside of that, I want my indoor environment to be as close to outside as it possibly can.

You're speaking my language, brother. I mean, back to Brian Hoyer, we covered a lot of this in my episode with him, but rather than LED lighting, we mixed OLED and incandescent to get as close to sunlight spectrum as possible. Rather than regular water filtration, which is great, we added an extra step of structuring, which returns water back to the state it would be if it were, say, tumbling down an underground spring. Rather than something being disconnected or cushioned from the Serpentine Planet, we lined the flooring of every single floor in the house with copper conductive material that's grounded. So, no matter where you're at in the house, I mean, unless you're wearing rubber shoes indoors, it's like you're grounded or earthed. So, yeah, I mean, that perspective through which we viewed the construction of the entire home was how can we be as close as possible to being outside when we're inside.

It's funny because biohacking, that word means a lot of different things to a lot of people, but you would think it's additive in getting away from nature. But it's like everything you're actually trying to do is just to return to nature. Like you're trying to do what the sun would do and do what the river would do and the mountains would do. It's like it's less about editing and just— we want to be thermally comfort. We want cities, we want internet, we want a comfortable life. We want to enjoy technology. So yeah, it's just actually kind of neat to think that like most of the stuff you're doing is actually about like getting nature as it in your home as much as possible. Pretty cool.

Yeah, yeah. Microplastics are a huge concern for people. I know we're running short on time, but talk to me about that because I know one of the primary sources of microplastic exposure, a lot of people think water or whatever, plastic receipts and transdermal absorption or something like that, but your lungs are one of the primary ways in which you inhale microplastics. Does Jasper make any kind of a dent in that? We haven't talked about that before.

So we're doing a study right now. By the way, if you— if anyone out there and you, Ben, have ideas for studies, hit us. This is where we love to invest in. So we're doing a study right now. There's not an exact microplastic study in particular. So the lab is going to use latex beads that are at the size of a microplastic particle. But yeah, we will filter that at a high degree. There was a study in the UK. If you just type in microplastic study BBC London, Uh, they did a study and they tested like 40 homes and 100% of the homes had microplastics inside, 8 times more than outside, because remember, outside it's getting filtered by nature. Um, they started doing biopsies on people's lungs and almost everybody's lungs had microplastics in them. And now they're going to study more. It's like, we don't know exactly how bad microplastics are, but we can infer that it's pretty bad. Um, and 70% of the detox in your body happens in your lungs. So it's kind of comical to me that Here we are, you know, up trying to like get glass bottles and not drink out of plastic, which I do. But there's a good case to be made that we're breathing in way more microplastics and way more toxins than we're getting from everything else. So, you know, a lot of us are majoring in the minors and like just not starting from your air, which is the first thing you do when you're born. The last thing you do before you die is a great place to start.

Yeah. Yeah. Back to the Uber idea. You hop in an Uber, you've got the Christmas tree air freshener, the crinkly little plastic water bottle that the kind Uber driver, out of the goodness of their heart, because they don't know, hands you. You've got the massive amounts of EMF being kicked off by the vehicle, even more if you're in the backseat of an electrical vehicle because the batteries are in the back. And like, that's a perfect example of everything that we're trying to avoid. So the more that you can hack your environment to be a non-Uber experience, I guess we could say, you know, the anti-Uber approach. The better. And that's another great idea. Come up, come up with Uber for healthy people, right? You got Uber XL, UberX, Uber Comfort, Uber Non-Toxic. Maybe like Uber Health or Uber Life.

No, no, no fresheners.

Yeah, um, yeah, this is a, this is a car that's naturally clean with, you know, air scrubbers and low EMF and maybe one of those little like Quantum Block thingies in there. And yeah, there's another business idea, folks.

One thing I don't— yeah, who knew this would be a business pod? Um, one other thing I just don't want to forget to mention that we're going to be Anyone out there with kids, keep an eye on this. So we just actually— we're opening a school here in Austin in August, and everything we talked about, we're putting. So there was a study in Finland that showed when they put air purifiers in the classrooms, absenteeism dropped between 30% and 50%, like, right away. When I put— when my daughter started going to school when she was 3, all of a sudden she was chronically sick. Stuffed nose and cough. I'm like, what is going on here? I went to the school. Of course, there's like no windows don't open. There's scented air fresheners. Every day I'd pick her up and unplug the air freshener, and every morning it'd be back in. And we put the jasper in her class, and she kind of stopped getting homesick. This was before I— the school then put 5 of them in. Then I found out about that Finland study. But I'm like, our kids, you know, they come out of the womb, we put them in these nurseries with dirty diapers and EMF and freshly painted rooms and all that. And then we send them off to school. And school's got to be one of the most toxic environments there is. This is where we're putting our kids to spend most of their waking hours. And they have no water filtration. They don't have opening windows. They have no ventilation. They have no air filtration. They use the cheapest, most toxic cleaning products. They have the worst fluorescent and LED lighting possible. And once I saw that Finland study, I'm like, you know, Jasper's here to raise air awareness and health awareness. We can't tackle this on our own, but what we are going to do is this. So our school's opening and our goal is to be the healthiest school in America. And what better time than with the tailwinds of Maha? So what are we doing? Air filtration throughout the entire building, water filtration. We're doing like circadian rhythm lighting similar to what you guys did, and it will, it will match the sun as much as possible. Huge screened-in porches so the kids can have that indoor-outdoor environment as much as possible. No toxic cleaning products whatsoever. So, um, we're— and then we're going to be benchmarking all of our statistics on sick rates, runny noses, absenteeism, all of it. And, uh, it's called Kindling Academy. So if anyone's in Austin and wants to check it out, check us out at kindling.academy. But also, if you want to just follow along for the journey, we'll be doing a lot of studies, we'll be creating a lot of content, we'll be bringing in a lot of like outside mentors to teach the kids like real life skills. Whether— and we're gonna have it not in our first year, but in the second year, we have an organic wellness chef with all hyper-local sourced foods. So this will not be a moneymaker. It will not be. Hopefully it will break even. But we want to prove out how, how will these kids perform and what will life be like if the— let's optimize the kids' school to be the healthiest place. And then we have a sauna and cold plunge. So when the parents— we maybe, maybe we'll use it for the kids too.. But when the parents come and drop off and pick up their kids for an hour before and after, this will build community. Drop off your kids, take a sauna, meet some of the other parents. You know, when we're kids, we have friends built into life, and then you become adults. You're like, where do I meet friends? And there's no better place than the parents of your kids' friends. So, yeah, Kindling Academy coming to you at Austin in August. Check it out if you're interested, dude.

Hey, I love it. Be. I can imagine, you know, uh, Bobby bullying little Kevin and, and their parents working it out in the sauna afterwards, you know, a little sauna, a little cold plunge, talk things out, make things right, which is great.

It's gonna be the best.

Um, yeah, yeah. And then, um, Sender Academy— I don't know if you've looked them up in Miami. I did a podcast with Leila. She sounds like a woman after your own heart because I think they're trying to do a lot of this with Centner Academy as well. And then the last thing, you should talk with the Starrett family, Kelly and Juliet Starrett, because they've been a big proponent of the whole Stand Up Kids movement and stand-up desks in the classroom. My son's had a brief stint at private school. I bought the entire third grade classroom stand-up desks, which is great. So the Centner Academy— another cool feature. What's that?

I'm just writing both those down. Centner Academy.

Yeah. So Centner Academy, C-N-T-N-E-R in Miami. Very forward-thinking doing some of the things that you just described. And then, I think it's the standupkids.org or maybe standupkids.com, something like that, but Kelly and Julie Starrett have really been a big force behind the idea of the biomechanics of the classroom. And, that would be also another cool thing to look into.

I just think we got to start— our homes are really important, Well, like, we can't forget these kids' schools. So, and like, everybody wants— homeschooling is just a big burden for a lot of people. And like, we looked at all the schools, Montessori, and it's going to be rooted in Montessori. Montessori will be the educational foundation, but a little bit more project-based learning and a little bit more inquisitive learning. And, um, what do you call it, uh, collaboration and stuff. We— before this, I had a call with, uh, Jamie Lee, Jamie Lee Sheelas. They've owned multiple schools too, so They're helping us out with this. Yep.

Dude, incredible. Kindling. Kindling. Kindling.

Kindling Academy. It's not a dot com.

Kindling.academy. Okay. Everything we talked about from Kindling to my previous podcast with Mike to the jasper work, the jasper studies, the jasper website, our jasper discount codes, all that I will put at bengreenfieldlife.com/airquality. Mike, as usual, this has been incredible.

For the folks out there, yeah, this will be the biggest deal we've ever had. You know, we're out here. So Code Ben, Code Ben for 2 weeks, 14 days following the drop of this podcast, Code Ben will give you a $400 discount on Jasper. And if you add more, it will save you even more. You know, we're not in Best Buy, Walmart, Home Depot, Amazon, none of it. Our whole thing is we just want to raise air awareness, make the world's best air scrubber, and talk to health-conscious audiences, and then give them the best deal possible. So code Ben will be $400 off if you add more, which, if you like clean air, you should put in your room, put in your kid's room, put one in the living room. Code Ben will be $400 off for 2 weeks, 14 days following the release of this podcast.

Freeze up a little extra money to buy one of those G99 X3 2Y. I love it. GD930.

Yeah.

Mike, thank you so much, dude. All right, folks, bengreenfieldlife.com/airquality for the links, the codes, the show notes, and your questions, comments, and feedback. Everything from healthy hotel rooms to, uh, to new Uber business ideas.

Healthy kids. Don't forget the kids.

You leave it there. And of course, healthy kids. I got to send you a copy of my Boundless Parenting book too, Mike. You'll love that.

We'll give it to all the parents in the school.

Get it in the mail today. All right, folks, thanks so much for listening in. And Mike, thank you.

Take care, man.

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