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In this excerpt from Ben Morton's keynote, he reflects on the leadership principles he derived from his military experience. He emphasizes that effective leadership hinges on genuinely knowing and caring for the people you lead. Morton argues that connection—not discipline or authority—is the true currency of leadership, especially in high‑stakes environments like the military where soldiers are asked to make the ultimate sacrifice. The strength of the bond and personal knowledge of each individual, rather than mere orders, motivates commitment and loyalty.
