Bernadette BoasExecutive Leadership Coach, Trainer and Speaker, Ball of Fire Coaching · Become the Leader Everyone Wants to Follow and No One Can Overlook.

AI, Products, People - Your BIGGEST Executive Decision NOW!

30 Jan 2026 · 1 min

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1:22

C-level leaders face three urgent choices: invest in AI-driven customer insights, launch a new product line, or upskill workers. The World Economic Forum projects 40% of jobs could be radically transformed by 2030. The speaker argues for pursuing all three rather than picking one, with proactive research and trend monitoring as your edge through disruption.

Chapters

Let's talk through a scenario you might find yourself in. You are a C-level executive or maybe VP, and you must decide whether to invest in AI-driven customer insights, pivot to a new product line, or invest in upskilling your employees. What do you do? First, you can take time to really research any trends, insights, and observations, such as, for instance, you might come across The 2025 World Economic Forum that found that by 2030, up to 40% of current jobs will experience radical transformation due to automation and AI. What does that mean for your workers, your business plans, and your overall future? What then should you and other leaders be doing today to get prepared and to get ahead of it? Now, that doesn't mean that you automatically from the above choices go with invest in team development. It might mean that you have to do all three. You might invest in AI insights, invest in pivoting to a new product, and invest in upskilling and upleveling your people. The key is leading through the disruption that is here right now and growing, and the opportunities that are going to be presented to you as a result of any disruption that comes down the line.