Bernadette Boas calls the negative beliefs that hold you back the "big B." These internal narratives, reinforced by family and self-talk, keep you from pursuing your dreams. She argues a conscious shift to a bold, courageous mindset is essential to grab what you actually want.
Chapters
So what do you mean when you say the big B word? The big bitch word. It is what you think it is. It is those traits and personalities that people take on in order to cover up some of their own insecurities and inferiorities about pursuing or about going out in life and really, you know, grabbing the brass ring, so to speak. But it's also about the junk in the head. It's about the negative belief systems and mindsets that people have, men and women, young or old, they possess, and it is what's holding them back from really being able to accomplish the goals and the dreams that they have for themselves. A lot of people will actually never accomplish their— that brass ring because of the fact that they're told from family, friends, or even their own head that they're not good enough, that they they can't do it, it'll never work, that they just don't have the skills or the talents to be able to go after whatever that, that passion is that they have for themselves. And, you know, time and time again, it's proven over and over that the attitude you put into it, and what we're trying to do is the good attitude, the bold and the courageous attitude, will allow people to accomplish their dreams. So it's about that shift from the negative to the positive.
