59:52

In this Shedding the Bitch Radio episode, host Bernadette Boas walks listeners through the four primary professional support roles—sponsors, consultants, mentors, and coaches—explaining what each role entails, how they differ, and how to identify, qualify, and engage the right person for your personal, career, or business needs. She emphasizes that sponsors are high‑level, one‑on‑one advocates within an organization who use their influence to promote your advancement; consultants are task‑oriented experts hired to fill specific skill gaps; mentors are experienced individuals who transfer knowledge, networks, and guidance, often in longer‑term relationships; and coaches focus on performance, behavior, and accountability, offering observation‑based feedback across personal and professional domains. Bernadette also shares practical tips for building these relationships, warns against common pitfalls (e.g., assuming quick access to a sponsor, taking rejections personally), and highlights the mutual benefits for both parties. The episode concludes with a call to action for listeners to consider which area of their life could benefit from professional support and to engage with her upcoming Q&A platform.

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